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The Medical Quack on the Web – Naperville Sun – Hospitals and Doctors Financials Not Improving

Thanks to the paper for publishing content from the blog!  With this post in particular, I had also added a couple resources for both doctors and patients, first of all “Share Medical Space” which is a service to help physicians find and list shared medical office space, and secondly, “The No Insurance Club” which was an interview I did with the owners and is a service to help both physicians and patients establish services and affordable payments for general healthcare maintenance. 

Hopefully the additional coverage will help spread the word and bring an awareness of these 2 services to additional readers!  BD 

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Naperville Sun :: ::

The Robotic Chiropractor - DRX9000 a Non Surgical Spinal Decompression System for Back Pain

This look impressive and it has FDA 501 clearance.  Further details are listed below and the product seems to be getting a high rating not only from imagepatients, in which 100% said the would recommend the treatment, but all the experts from Mayo, Johns Hopkins, Stanford and more are also high on the product and treatment and are working with results with continuing this evaluation and reports through clinical trials. 

Back surgery, even with some of the newest and greatest products is something we all give serious thought, and perhaps this product can possibly come to the rescue.  The treatments all depend on software to report back and help configure the plan best for the patient, and to me it is almost like a robotic chiropractor since some of their therapies are based on releasing pressure from the spine area.  The target audience would be those experiencing pain due to herniated and bulging lumbar discs.image

Some who have had back surgery can even have the therapy, depending on what type of surgery an individual has had, and surgery with implanted plates, screws and cables though would not be able to use the treatment.  What is really pretty neat is that once the treatment plan is complete, you are pretty much done with the exception of a follow up a month afterwards.  If you listen to the video at the site, this may be partly necessary to add to the clinical information being gathered.  There are several chiropractors and physicians listed in most states who are licenses to provide the therapy.  Again, to have 100% recommendation, seems to indicate that patients are getting relief.  50% relief or greater is what the treatment is reporting. 

It does state that during treatment, you may be a little sore, but if you go to the chiropractor, you are a bit sore when you leave their offices as well.  Additional reviews of the product can be found here.  Based on feedback, the computer is constantly evaluating and administering the level of treatment.  BDimage

The DRX9000 True Non-Surgical Spinal Decompression System™ provides relief of pain and symptoms associated with herniated discs,  bulging or protruding intervertebral discs, degenerative disc disease, posterior facet syndrome, and sciatica. It is a non-surgical and non-invasive therapy. The DRX9000™ works by applying forces to elongate the spine without causing the muscles guarding the spine to contract. This force is referred to as Spinal Decompression. The spinal elongation is maximized when paraspinal muscles, the muscles that guard the spine from injury, are relaxed. When paraspinal muscles relax, the DRX9000 Spinal Decompression forces spread apart the bony vertebra of the spine .  

The DRX9000 True Non-Surgical Spinal Decompression System™ utilizes high-speed treatment computers to calculate the logarithmic spinal decompression treatment curve for each patient. A servo-motor / servo amplifier takes the logarithmic curve and applies the forces to the patient. The servo-amplifier constantly checks (several thousand times per second) and corrects the servo-motor’s movement. With measurement devices inside the DRX9000™, changes in decompression forces experienced by each patient is monitored.

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All of this data is constantly fed back into the treatment computers. The treatment computers continually calculate corrections and ensure the therapy is true to each patient’s logarithmic curve. This constant monitoring, measuring, and correcting process is called a Nested Closed-Loop Feedback System. This methodology is one of the hallmarks of the DRX9000™ technology.

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The therapeutic protocol* consists of 20 treatments over the course of six weeks. There are three phases that will occur during this time.

PHASE ONE

  • Five treatments per week for the first two weeks
During this phase, your healthcare provider may also prescribe:
  • Restricted physical activity 
  • Disc Distractor/ lumbar support may be prescribed to supplement the effects of decompression
  • Adjunctive therapies including electrical stimulation and cold therapy.

PHASE TWO

  • Three treatments per week for two weeks: 
During this phase, your healthcare provider may also prescribe:
  • Gentle stretching exercises
  • Light activity
  • Reduce the use of the Disc Distractor
  • Adjunctive therapies including electrical stimulation and cold therapy.

PHASE THREE

  • Two treatments per week for two weeks:
During this phase, your healthcare provider may also prescribe:
  • Stabilization exercises for strength and support of affected disc
  • Use of Disc Distractor as needed
  • Adjunctive therapies including electrical stimulation and cold therapy.
  • Ask your healthcare provider if this treatment option is right for you.

Axiom Pain Solutions: An online educational resource for chronic back pain sufferers

Related Reading:

Medical Device That Is Changing The Lives Of Back Pain Sufferers

Health Insurers Promote Paperless Records – Why Did Blue Cross ship a box full of Paper Records with Sensitive Medical Records to a Woman in Florida – Security Breach!

Is this the pot calling the kettle black?  I though health insurers were pretty much all paperless and this is one huge item promoted to clinicians and imageother healthcare individuals.   The woman had ordered another insurance card for her daughter and she did receive it in a separate envelope.  Hopefully these were not the the rescission files to be processed, and this sounds like a job for the HIPAA police.  It will be interesting to hear the updates on this one as to why and how this occurred.  The woman couldn’t give the box back fast enough.  BD 

SEMINOLE COUNTY, Fla. -- A Seminole County woman was expecting a new insurance card from Blue Cross, Blue Shield, but she got a lot more than that.

The woman said she received a box filled with hundreds of personal, private medical records for other people.

The brown box sitting on her front doorstep Friday morning, she said, didn't look too out of place. However, as soon as the Sanford woman opened it, she found stack after stack of people's private medical records that certainly weren't in the right place.image

Eyewitness News sorted through the documents and found incredibly sensitive information, from peoples' addresses, to doctors, the medicines they're taking, insurance numbers and even their diagnosis. 

"You've just violated every law, every law in the medical field by giving a stranger these peoples' medical information. It should've been shredded and it hasn't," she said.

Blue Cross, Blue Shield of South Carolina couldn't immediately say how the information could've been shipped out so haphazardly.

Woman Gets Others' Medical Records In Mail - News Story - WFTV Orlando

Related Reading:

Blue Cross Praised and/or Rewarded Employees Who Dropped Expensive Patients

Blue Cross Venture Capital Investment in Phreesia Tablets Appears to be Paying Off
Blue Cross Blue Shield No Longer Covering Gender Reassignment - Michigan
Health insurers reinvent themselves as money managers – Banks
Blue Cross Blue Shield starts new bank for customers
Anthem Blue Cross going after some outsourced HR business?

Steve Jobs to Return After Liver Transplant – Part Time While Healing

I look forward to seeing him come back, and this was the first time I remember someone’s health leading to an SEC inquiry a few months back when he took his leave of absence, which was a bit shallow in my opinion as health comes before investors, at least last time I looked, and it certainly should.  Sometimes I get the opinion that we forgot what being human is.  BD 

The SEC Probe and Steve Jobs – Inquiring Investors?

Apple (AAPL) CEO Steve Jobs had surgery in Tennessee to get a liver transplant about two months ago, the WSJ reports. image

Steve is still coming back later this month, but he might work part-time for a couple months, says a source.

COO Tim Cook, who has acted as interim CEO since Steve took a leave in January, is set to gain "a more encompassing role," says this source. Tim could get a board seat soon.

It's a bit controversial for patients with Steve's conditions to get a new liver, says the WSJ, because "livers are scarce and the surgery's efficacy as a cure hasn't been proved."

Steve Jobs Had Liver Transplant, Will Come Back Part-Time (AAPL)

Skin cancer drug smoothes wrinkles - Study

 image There is a side effect though, a healing process as the skin becomes red and irritated, but if you have gone through a major chemical peel or something like this, it may not be an issue.  After the treatment is gone, the skin heals and wrinkles are less and you end up with softer skin, as well as getting rid of the cancerous spots too.  On the positive side if you need to go through the therapy, there is a bright spot at the end.  BD 

 

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CHICAGO (Reuters) – A cream used to treat the early signs of skin cancer may erase wrinkles and leave behind younger-looking skin, U.S. researchers said on Monday.

They said Valeant Pharmaceuticals' cream Efudex, which is used to treat actinic keratoses, a precancerous form of squamous cell carcinoma, improved the appearance of skin, smoothing out rough spots and wrinkles, improving skin color, and erasing brown spots.

Sachs said the cream appears to be causing a wound healing response that leads to an increase in collagen production, which is improving the appearance of wrinkles.

"The drug has been around for many years," said Dr. Dana Sachs of the University of Michigan, whose study appears in the Archives of Dermatology.

Common skin cancer drug smoothes wrinkles: study - Yahoo! News

LifeScience Alley(R) Names e-Zassi Software As Preferred Provider for Networking and Decision Support for Medical Devices

About 3 weeks ago I had the opportunity to chat with CEO Peter Von Dyck of e-Zassi and view a demonstration on how the software works, it was imagepretty impressive and quick with drilling down and finding the data.  Today’s press release notes they have now been selected a preferred provider.  From the website from LifeScience below, you can see some pretty large corporations as members, as the organization is the largest in the Midwest of it’s type, specifically dedicated to bring medical device manufacturers and software together. 

“LifeScience Alley®, a Minnesota-based trade association serving nearly 600 member organizations, provides access to industry leaders, opportunities to build your business through education and networking, insights into current trends, regulations, research and emerging technologies, and the power of a legislative voice.  Members include Medtronic, Beckman Coulter, Mayo Clinic, Boston Scientific, Upsher-Smith Laboratories, Cargill, and the University of Minnesota, as well as start-ups and firms that specialize in professional services for life science organizations.”

e-Zassi Marries Innovation and Collaboration in the Medical Device Industry – Interview with Peter Von Dyck

e-Zassi has also built an exclusive community ONLY for participants in the global device community and provides an enhanced means to search and identify fellow members for collaboration.

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For a limited time, software trials can be purchased for $99, along with a three month membership in the community.  If you are a reader of the Medical Quack keep reading and take advantage of the offer below if you are in the medical device or related businesses.

_________________________________________

I have worked with e-Zassi to develop a special Promotional Code just for readers of the The Medical Quack that can be used to get the $99 software trial at no cost. To take advantage of this special offer simply input the

Promotion Code: MedicalQuack, when prompted on the Registration page.

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_______________________________________________

Press Release:

FERNANDINA BEACH, Fla., June 18 /PRNewswire/ -- e-Zassi.com(TM) software systems designed specifically for networking and decision support for medical devices, has been named a preferred provider for LifeScience Alley(R), a Minnesota-based trade association serving over 600 member organizations that represent all sectors of the life sciences. The partnership will provide for education, discounted subscription rates and co-marketing around e-Zassi.com's proprietary software systems.

Created by and for medical device industry professionals, e-Zassi.com is the industry's first subscription-based online network and decision support software platform to improve decision-making and increase the speed and ability for successful networking for small, medium and large companies, clinicians, service providers and investors without the need to share confidential information.

"Members who take advantage of the e-Zassi platform will realize significant time and cost savings in the due diligence, design, development and commercialization phases of medical devices," says Liz Rammer, executive vice president of LifeScience Alley. She adds: "One of our critical goals is to provide our member companies with opportunities to access the most sophisticated tools and resources to help them bring life-saving devices to market."

e-Zassi.com's business model is transforming the way connections, collaborations and product planning are made. Delivered online as a SaaS product, the InnoVision(TM) decision support tool provides rapid non-confidential due diligence, triage support and market assessment of medical device technologies. The software allows users to generate a 30-40 page InnoVision Report, which calculates a new technology's probable regulatory classifications; the associated clinical endpoints to support the safety and marketing claims to earn market clearances; clarity on the reimbursement and market landscape; and identification of material manufacturing, distribution and sales burdens. This decision-support knowledge is generated in about one hour, expediting the product development and commercialization process. This content can then be posted to the worldwide marketplace and on the e-Zassi site where community members can search and find people, corporations and technologies from around the world using the e-Zassi's proprietary Device Network Attributes (DNA) powered logic.

According to Peter von Dyck, e-Zassi.com founder and CEO, "The relationship with LifeScience Alley and its members underscores the importance of multi-disciplinary collaborations to develop, finance and commercialize medical device technologies. Our DNA (Device Network Attributes) powered online network and decision support software platform has been designed to minimize the long lead times and high costs associated with traditional marketing and diligence techniques, something I have personally experienced in the past as I brought new companies and technologies to life."

LifeScience Alley(R) (www.lifesciencealley.org) is the largest trade association serving the life sciences in the Midwest. It represents over 600 member companies, organizations and institutions of all sizes that devote their efforts to the research, development and commercialization of the life sciences as well as those in the healthcare delivery system. Members represent all life science industry sectors, including medical device, pharmaceutical, biotechnology, health care providers, food and nutrition and renewable energy.

e-Zassi.com (www.e-zassi.com) is a subscription-based online software platform that provides rapid due diligence, triaging and assessment of medical device innovations and uniquely categorizes and organizes the information among thousands of proprietary Device Network Attributes (DNA). e-Zassi.com was spun off from Zassi Medical Evolutions(R), a privately held company with more than a decade of success in innovation and development in medical devices.

*InnoVision Reports are innovation assessment reports with a 360 degree view of a medical device to ensure that every facet of commercialization - from clinical to regulatory to reimbursement to marketing, manufacturing and sales - is covered. In addition, because not fully understanding the potential regulatory classification can lead to time delays and increased costs, e-Zassi.com's proprietary FDA Calculator identifies the most likely predicate code.

e-Zassi.com(TM) Specialized Software Systems for the Medical Device Industry Named by LifeScience Alley(R) As Preferred Provider

Rosetta Genomics Cancer Test now Available in 48 States – Cancer of the Unknown

About 6 months ago I had the opportunity to speak with Rosetta and some of the genomic testing they are doing, pretty amazing stuff especially imagewith the test of being able to detect cancer of the unknown with lung tumors.  This will bring a great treatment opportunity to many as sometimes cancer moves to the lungs from other parts of the body, which means the drugs used to fight the tumor could be different than those used for lung cancer.  They also have a similar process in place for colon cancer.  The lab tests are around 3k if I remember properly and are done here in the US.  BD

NEW YORK (GenomeWeb News) – MicroRNA diagnostics company Rosetta Genomics said today that it has received Clinical Laboratory Improvement Amendments certification in three states.

The Rehovot, Israel-based company said that it has passed the survey for CLIA certification in California, Rhode Island, and Maryland to conduct molecular diagnostic tests at its Rosetta Laboratories, bringing the total number of states from which it has received CLIA certification to 48.

Rosetta Genomics Gains CLIA Certification in Three More States | GenomeWeb Daily News | DxPGx | GenomeWeb

Related Reading:

Rosetta Genomics Publishes Data on Lung Cancer Test – Journal of Clinical Oncology

Rosetta Genomics Interview – microRNA for Diagnosing Lung Cancer Tumors
Teva to Distribute Three Rosetta Genomics Cancer Diagnosis Tests in Israel and Turkey

Rosetta Genomics Unveils Colon Cancer Screening Diagnostic using MicroRNA Biomarkers

Bayer Threatened with Lawsuit – Vitamin Product Does not Help Prevent Prostate Cancer

This is another one of those stories it appears, certainly selenium is healthy but one a day is not going to keep the prostate cancer away says the imageScience Group with their NIH study to prove it.  Bayer says the FDA said the ads were ok.  Wait a minute, is this the same group that called Cheerios a drug? 

Cheerios Classified as a “Drug” by the FDA

This is all over advertising, which the FDA themselves have had issues of their own in the past.  They were going to advertise a fake blood pressure pill for a survey?

FDA To Advertise Fake Blood Pressure Pill

What’s going on over at the FDA, can someone tell me as some of this doesn’t make much sense.  BD  

Bayer HealthCare may get slapped with a lawsuit if it continues to run advertisements for its One-A-Day vitamins that claim the product reduces men’s risk of prostate cancer.

The Center for Science in the Public Interest, a Washington-based health advocacy group, is threatening to sue Bayer for “misleading men” about the benefits of its product. 

The group said in a statement today that Bayer’s radio and TV ads falsely claim that selenium, an ingredient of One-A-Day Men's Health Formula and 50+ Advantage, helps prevent prostate cancer.

It does not, said David Schardt, the group's senior nutritionist.

To back its claim, the group cites a seven-year, $118-million study by the National Institutes of Health, which failed to find any evidence that selenium prevents prostate cancer in men. The study involved 35,000 U.S. and Canadian men.

Bayer spokeswoman Trisch McKernan told the Associated Press that the company stands “behind all claims made in support of our products.” She also said that the claims in the advertisements were approved by the Food and Drug Administration.

Bayer threatened with lawsuit over vitamin claims | California Consumer | Los Angeles Times

Michigan Medical Society Incorporating Microsoft HealthVault with MSMS Physician and Patient Portals

The pharmacy benefit manager does not sell drugs, MedImpact, and the information contained within will be viewable via HealthVault.  What is also imageinteresting is the physician access through cloud technology.  3.5 million is a pretty large crowd of patients who receive benefits through the vendor.  Through the MSMS connection e-prescribing software will not be needed as the physician, with the patient’s permission will have access through the portal.  I am guessing if everything for the patient is handled through the one pharmacy benefit manager, they are taking care of either mailing or sending the script to a drug store. 

With the MSMS portal, a CCR record can be requested by any member physician complete with medication reports.  There are some screenshots below but it appears the Medical Society has grouped together vendors and put together some basic charting, e-prescribing, labs and other programs all under one single sign on.  BD 

The Michigan State Medical Society Wednesday announced a collaboration with Microsoft Corp., Compuware subsidiary Covisint and MedImpact Healthcare Systems Inc., to be first in the nation to provide statewide connectivity of medical and pharmacy data for imageMichigan. 
Patients and physicians who use the medical society's electronic portal, MSMS Connect, will now have access to critical health care data in one location -- Microsoft HealthVault. This new collaboration expands MSMS' nation-leading effort to help implement electronic health care technology statewide.Approximately 3.5 million patients in Michigan receive their pharmacy benefits through MedImpact, the nation's largest pharmacy benefit management company that does not sell drugs. Now, patients will be enabled to easily view their prescription information through HealthVault and MSMS Connect. In addition, with patient permission, physicians also will have access to this information through MSMS Connect, enabled through Covisint's cloud-based technologies.

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WWJ Newsradio 950 - Medical Society, Microsoft, Covisint to Expand Health Care Tech

Related Reading:

Discussion with Peter Neupert – Corporate Vice President, Microsoft Health Solutions Group

Steve Shihadeh, VP Microsoft Health Solutions Group – The Amalga Software Solution for Aggregating Hospital Information (Interview)
Cross Country Truck Driver using Microsoft HeatlhVault to send blood pressure readings to his doctor  (video)

University of Miami and HealthVault Pilot Program – Communicating with Diabetic Patients

American Medical Association and HealthVault to Provide Physician’s Portal – Physicians Will be able to access “Patient Shared” Information

Mayo Clinic and Microsoft HealthVault Partner for Personal Health Records Solution
HealthCare Partners – Members can now Utilize Microsoft HealthVault – Minnesota

Judge Orders Former HealthSouth Chief to Pay $2.8 Billion to Shareholders

In the case he was acquitted of criminal charges, but the civil penalty is due and payable.  When I read stories of such it really does begin to settle in to my mind how closely related Wall Street and Healthcare seem to be.  BD

BIRMINGHAM, Ala. (AP) -- An Alabama judge has ordered former HealthSouth CEO Richard Scrushy to pay about $2.8 billion to shareholders imagedue to accounting fraud at the rehabilitation chain.

Circuit Judge Allwin E. Horn ruled Thursday in favor of HealthSouth shareholders who filed a lawsuit claiming Scrushy was involved in a massive accounting fraud that nearly sent the company into bankruptcy. 

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Scrushy was acquitted in a federal criminal case over the fraud and testified in the state civil case that he knew nothing about it

Judge Orders Former HealthSouth Chief to Pay $2.8 Billion - NYTimes.com

Health Net Agrees to Stop Using Ingenix Database for Calculating Reasonable and Customary Fees

Also Ingenix is moving promptly to market additional business intelligence software to hospitals with the announcement of the Ingenix Revenue Manager.  It will connect with Ingenix Consulting services to identify causes for claims denials, prevent denials from happening, it states.image

“Ingenix Revenue Manager is comprised of three modules – Denials Prevention, Appeals Automation, and Denials Analytics – that can be applied separately or as a suite to automate, update and monitor billing processes, reduce the number of days claims are delayed in accounts receivable, prevent denials and minimize collections costs.”

After all that has been in the news, do you trust them with clean algorithms that won’t lead to something like this happening again with consumers getting billed for more services?  It is all about business intelligence software making 95% of the decisions today.  Ingenix made over a billion in profits last year too with most all the other major carriers using “their” data base for computations, maybe a small gold mine. 

I don’t understand how the data base became “corrupt” though, to me that is somewhat of a play on words, programmers and data input personnel add the criteria and create the algorithms, so how would any up to date auditing department miss the fact that the numbers and results were wrong.  I’m sure there are audit tables galore in their systems so who did not catch this sooner or was it just ignored like the happenings on Wall Street until a whistle blower came forward?  Is this some of the greed we have been hearing about? 

United Health Care Says Cheaper Efficient Doctors and Reducing Hospital Visits by the Elderly Would Help Reduce the Cost of Healthcare
AIG: You Bring the Nerds and the Algorithms and I’ll give you a AAA Rating…a little history from 1987image

Ingenix also acquired a similar type of company in Tennessee last week.  I agree we all need efficiencies in healthcare, and not turn doctors into bean counters as our President stated.  Lack of transparency and the need for money once again is creating some very strange scenarios and healthcare still trails behind cost   Sutter Hospitals just signed up with Ingenix as announced a few weeks ago for their internal program to offer physicians in the Sutter Medical Network access to performance metrics and services they can use to measure and improve medical care and delivery so here come the bean counting duties for the doctors to keep the cost down and work with additional software to accomplish this and perhaps have the potential to continue to chisel away a tiny bit more time spent with patients.  BD 

Today brings the last of a long string of Andrew Cuomo announcements about insurers agreeing to change the way they calculate payments for people who get health care from out-of-network providers.

In what the New York attorney general called the “final agreement” in the series, the insurer Health Net has agreed to stop using UnitedHealth’s Ingenix database for used to calculate “reasonable and customary” fees for out-of-network payments. The company also agreed to contribute $1.6 million toward the creation of a new database.

Cuomo says that the Ingenix database led to payments that were too low. UnitedHealth didn’t admit wrongdoing, and when CEO Stephen Hemsley testified before the Senate Commerce Committee, he defended the database. “The committee knows better than most that physician reimbursement based on nothing but the doctor’s bill is simply not economically tenable for consumers nor our health care system,” he said.

Insurers, Out-of-Network Payments and the New York AG - Health Blog - WSJ

Related Reading:

Health insurers Say “No” to limiting rescissions – Congressional Hearings

If you Lie – You Die said the Insurance Carrier (You did not report your acne)
Is This a Case for a New Law – Illegal Algorithms? How Do You Sleep at Night Rockefeller asked the CEO of United Health Care
Obama to meet with American Medical Association To Discuss Healthcare Reform – the Unknown Dollar Factor versus the Known
How Similar is Wall Street to the Health Insurance Business
The Ingenix Inquisition – Hearing Requested by Senator Rockefeller

Rush Limbaugh – It’s All the Healthy People Driving up the Cost of Healthcare

One thing we can all agree on is that he has made a lot of money sitting on his butt.  Good coverage here from Keith Olbermann, he must have caught him on a good day.  I guess out of all of this, the point we need to make is get health reform in order so we don’t have to continue to listen to one side picking on the other, fat, skinny, whatever, let’s make sure all US citizens are given the care when needed.  Actually I am getting a bit tired myself of hearing the overload too of what is healthy and that in itself can be counter productive as if you have too many choices and sources, you can end up walking out with nothing.  So as Rush says, “go break a leg” and run up the tab (grin). 

We know he messed up a bit here too with his talk on medical records, but he keeps us all talking I guess and continues to add to his bankroll by sitting on his butt.  BD 

Limbaugh Worrying about his Medical Records

http://mediamatters.org/mmtv/200906120038

4 Year Old Sperm does not grant access to Social Security Benefits

The in vitro process was done later and the daughter was born 4 years after his death, even though Mom was married to the deceased, but when she imagereaches the appropriate age perhaps she will be able to collect from social security.  Survivor benefits and conception appear to have to occur together and California law grants inheritance rights to children conceived within one year after a parent has died.  BD  

AP) A 10-year-old girl conceived from the frozen sperm of a dead man cannot receive his Social Security benefits, a federal appeals court ruled.
A panel of the 9th U.S. Circuit Court of Appeals on Wednesday upheld a lower court's rejection of child survivor benefits for Brandalynn Vernoff, who was born nearly four years after her father's death in 1995.
The case involved sperm that Bruce Vernoff's widow, Gabriela, had a doctor extract after he died unexpectedly from an allergic reaction. In 1998, she used it for in vitro fertilization and gave birth to Brandalynn in a Los Angeles hospital on March 17, 1999.
Gabriela Vernoff later applied for child survivor benefits from the Social Security Administration but was rejected. A federal judge in Santa Ana also rejected her claims.

Dead Man's Sperm Gives Life, Not Benefits - CBS News

Scam Alert – Faxes Being Sent to Physician’s Offices with CMS Logo Asking for Information

The warning states to check with your contractor, either than or throw it away.  You can check the fax number as well for it’s origin to verify as well.  BD 

CMS has become aware of a scam where perpetrators are sending faxes to physician offices posing as the Medicare carrier or Medicare Administrative Contractor (MAC). The fax instructs physician staff to respond to a questionnaire to provide an account information update within 48 hours in order to prevent a gap in Medicare payments. The fax may have the CMS logo and/or the contractor logo to enhance the appearance of authenticity.
Medicare FFS providers, including physicians, non-physician practitioners, should be wary of this type of request. If you receive a request for information in the manner described above, please check with your contractor before submitting any information. Medicare providers should only send information to a Medicare contractor using the address found in the download section of the CMS.gov website found at http://www.cms.hhs.gov/MLNGenInfo/ or http://www.cms.hhs.gov/MedicareProviderSupEnroll.

Scam Alert from the TMA

Reese Witherspoon a 'Pharm Girl' – A New Pharma Rep Movie in the Making

Not too long ago, a movie called “Side Effects” was made chronicling the life of a drug rep, played by Katherine Heigl of Grey’s Anatomy, which is now imagedue to come out on DVD soon.  Some drug reps are making good money too in the whistle blowing end of the business too.

This one as reported is due to be a comedy though, so with that in mind I couldn’t help but revive on of my old favorites from the Daily Show, lots of comedy here and one of their best…her toughest moment in sales was when the heel feel right off the back of her shoe (grin). 

Maybe we’ll get to see some biosimilar and follow me marketing antics in this one.  The conversation with Jerry Avorn, MD from Harvard at Brigham and Women's Hospital  is hilarious too.   BD

The Daily Show With Jon Stewart Mon - Thurs 11p / 10c
Dr. Spin, Medicine Woman
thedailyshow.com
Daily Show
Full Episodes
Political Humor Jason Jones in Iran

Universal and Reese Witherspoon are going into the pharmaceutical business.
The studio is developing "Pharm Girl," an aspirational comedy centering on one woman's odyssey through the drug industry.
"Bad Santa" scribes Glenn Ficarra and John Requa are writing the screenplay and in talks to direct. Witherspoon is producing via her Type A banner and attached to the lead role. 
The project centers on a woman (Witherspoon) who gets a job at a pharma powerhouse but begins to see the underbelly of the industry as she rises through the company's ranks. Tracy Falco and Maradith Frenkel are overseeing for the studio.

Reese Witherspoon a 'Pharm Girl' at heart

Related Reading:

Merck Outsourcing - Brings in Contract Sales Force

Amgen Sales Rep Can Pursue Wrongful Firing Suit

Merck Whistle blower Wins $68M Award
The 2 New Hot Words in Healthcare: Algorithms and Whistleblowers

Drug Reps may be able to collect over time pay

What’s a Drug Rep’s Worst Enemy – A Computer, Maybe?

A Chat with Barbara Duck of The Medical Quack – Diagnosis PR Interview

This was nice, the tables were turned and I was interviewed! Why do I blog? The people at DiagnosisPR, the blog from Racepoint Group, a public imagerelations agency were nice enough to dig in to what goes on at the Medical Quack and how it all got started, and a nice mention of a couple of my most memorable interviews with executives with Cook Medical and Microsoft and how I went from Sales to Marketing to Geek and and now I seem to do it all, life as a muti-tasking blogger. BD

Thanks Racepoint…

Last week, we had the opportunity to interview Barbara Duck, a healthcare industry veteran who reports and comments on a variety of healthcare news through her blog, The Medical Quack. Barbara shared with us her thoughts on EMR, Twitter and the future of healthcare with the Obama administration.

Here’s what she had to say…

We know your blog, The Medical Quack, has a loyal following and your posts have been featured in outlets such as the Wall Street Journal and Reuters. Could you tell us more about the blog and how you got started?

I have not spent my entire career in healthcare; rather I spent over 20 years in outside sales with Fortune 500 companies before making the jump. I began programming and writing code which eventually led to me writing a medical records program. That was my first introduction into the healthcare space. I began a dialogue with physicians at EMR Update and they really encouraged me to start my blog.

The Medical Quack is somewhat of a “kitchen sink” meaning I cover just about anything that I feel holds interest. I try to keep everything at a level where all my readers can understand. I enjoy covering recent trends in the news, novel medical devices and speaking with a range of interesting, healthcare professionals. I am pleased that the site seems to resonate with so many and I look forward to continuing this journey!

Around 11 years ago, you worked with a local family physician to create an electronic medical records (EMR) system. In your opinion, how far have we come with EMRs since then? How far do we have to go?

That was back when things in software were much more primitive and simple. It was not a simple job, though as it started out with one module and one back end and grew to 4 front ends and 2 back ends for the entire process. I learned that what looks good to the programmer is not always good for the end user – the physician. We have certainly come a long way with EMRs – no longer is one person writing, developing, selling and maintaining systems for physicians. Now there are entire teams of developers to do what one person may have done a decade ago. We still have a ways to go in terms of adoption of EMRs, but it is a work in progress and the value of EMRs continues to be a hot topic in the media.

I wrote a post recently that explores the possibility of security loopholes in EMRs. Given my background, I think this is a very important issue and I believe that thorough testing of medical software is vital and that rushing EMRs – or any kind of software – will not be useful in the long run.

What do you make of the strong emphasis on healthcare IT and reform by the Obama administration? As healthcare is a field that is known to be slow to adopt technology, how do you see the industry overcoming this obstacle?

As I am a true “techie,” I think the focus on healthcare IT is incredibly exciting. From an early stage, I realized how important organizing information was, and I was a very early user of the PDA. I knew the benefit of saving time by not having to look through paper files was ultimately going to help me succeed. I think this same idea can be applied to healthcare. The more organized we can become as a nation, meaning everyone from hospitals to small practices, the more effective our system will be. I think Obama’s emphasis on this task is wonderful and should prove to be very fruitful.

The healthcare industry has a reputation of being quite slow to adopt technology, but I think the best way to overcome that obstacle is for those who believe in the power of technology to be persistent and keep showing exactly how it is able to make the industry better as a whole. The financial commitment from the Obama administration is certainly an enormous step and should contribute to the continued adoption of technology by healthcare professionals.

We see you have an active presence on Twitter. What type of impact do you foresee Twitter and other social networking sites having on the medical community? Do you think these sites can help in pushing adoption of other health IT tools?

I think Twitter is a fantastic resource and I am especially excited to see the impact it will have on the medical community, as it has already had a big effect on the way consumers gather and disseminate information in general. I have nearly 1,500 followers, which goes to show that the average patient is taking an active role in the exchange of information and is interested in healthcare.

I absolutely believe social networking sites are having a positive impact on the adoption of health IT tools – it is simply another way to push information out to people. As they say, knowledge is power and the more patients and healthcare professionals understand about what healthcare IT can do for them, the more likely they are to adopt the tools.

During the history of your blog, what has been your most memorable interview or post?

In every one of my memorable interviews, the fascinating part was being able to speak to individuals who had so much knowledge and information to offer, perhaps outside of the normal items and technology my readers see in the news, which is what I try to do: offer educational healthcare information that perhaps is not noticed or otherwise missed.

Regenerative medicine is also something I discuss quite a bit as most people are not even aware of what it does or that it exists. One memorable interview was with Mark Bleyer, President of Cook Biotech and Mike Hiles, Ph.D., VP of Research and Lead Research Scientist at Cook Biotech. They helped me share with my readers some exciting healthcare information that is available and adds to the quality of life in so many instances.
http://ducknetweb.blogspot.com/2009/03/regenerative-medicine-and-how-it-works.html

Another memorable interview was with Michael Naimoli, Industry Solutions Director for Microsoft’s U.S. Health & Life Sciences Group and a former biopharmaceutical scientist. Life Sciences is a difficult and hard to understand topic for many, but hopefully I was able to explain some of what is done there in layman’s terms to where each reader came away with some knowledge.
http://ducknetweb.blogspot.com/2009/05/deep-dive-into-microsoft-life-sciences.html

Diagnosis PR examines the latest developments, trends and issues surrounding healthcare communications. Diagnosis PR is the voice of imageRacepoint Group, a global PR agency with significant expertise in healthcare public relations including medical devices, healthcare informatics and new drug therapies. We also offer our opinions on regulatory, legislative, legal and public policy issues surrounding healthcare. Visit our blog often and of course we want to hear from you!

A Chat with Barbara Duck of The Medical Quack | diagnosisprblog.com

Cook Medical Interview Discussing PAD Leg Therapies– Rob Lyles, VP Peripheral Intervention Division

Recently I had the opportunity to speak with Rob Lyles, vice president of the Peripheral Intervention division of Cook Medical. Just a few months ago Cook announced their new MicroWire technology for PAD (Peripheral Arterial Disease).
We have pretty much all heard about catheter technology and minimally invasive heart surgery, and now the same technology is used for treating the same blockages in the arteries of the legs, and this can be a life saving and extending procedure. BD
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Cook Medical Unveils MicroWires to support Leg Therapy - Peripheral Arterial Disease

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On with the interview:

I asked Rob what exactly the Leg Therapy Program from Cook Medical was about. From my understanding, the technologies Cook has designed to treat the legs have been used for heart surgery for a few years now, and since these solutions are going so mainstream I wanted to hear a little about how one finds out if they have PAD.
Rob let me know that 8-12 percent of the population today has PAD. Most do not know it: just as in heart blockage, it goes undetected. It can be deadly, cause strokes and basically be as much of a threat as blockage in the heart area. If caught early enough, life can be extended. The survival rate for Colon Cancer is actually better than PAD, but if given a choice between the two conditions most would choose PAD as the magnitude of the condition is really misunderstood or perhaps not understood at all by comparison.
We then moved on to discuss the warning signs associated with PAD. Rob said that one of the first indications that a person is suffering from the condition would be a feeling of heaviness and fatigue in the legs. As it progresses, pain comes along with exercise. When PAD is accelerated “Rest Pain” occurs, in other words pain when not moving and exercising.
When the advanced stages occur, the patient experiences wounds that will not heal and the patient could possibly be looking at amputation. With a blockage, the blood in the arteries is not moving as it should be. People with diabetes experience the same type of situation with wounds that will not heal and they are also a high risk for PAD. The lack of proper blood flow is very common, and perhaps more common than we believe.
Rob stated that he calls on many physicians and one doctor in particular made a statement that really makes sense. He stated you should always shake out your shoes. It sounds funny and odd maybe, but when circulation is not good, the feelings in the feet may not all be present, thus unless you look and see and pay close attention, one may not be aware of deformities, wounds, etc. that are taking place. He actually had one patient find a golf ball in his shoe, but was not aware as he had no feeling in that part of his foot. Once feeling is lost, other issues can set in, such as gout.
Rob told me there is a very simple procedure that can be conducted in any Primary Care Physician’s office to diagnose PAD. It is a matter of taking blood pressure at two points in the body, once from the arm and second from the ankle. What we are looking at is the systolic pressure and a formula calculates the risk factor. Anything below “1” would be considered a risk for PAD, such as an .06 reading. This is commonly called the ABI test.

That sounded simple enough, and since patients are now checking their own blood pressure, I wondered if they do a check on their own (This sounds like good Personal Health Records potential information to me). Rob said they certainly could and, if in doubt, could check with their doctor to run the blood pressure test as well.
We then returned to talking about Cook Medical products. Rob told me a bit about the alternatives Cook offers to amputation in extreme cases of PAD. He said that by using the same technology as what is used to open arteries around the heart, we uncover a lot of viable alternatives to open surgery and amputation. He also said that his recommendation to anyone who has seen a physician recommending an amputation is to get a second opinion. I found that fascinating. In years past, prior to this technology, we only had amputation as an answer, but not by today’s standards. If a limb is amputated as a result of PAD, an individual may only live another 2-3 years.
I posed Rob with a scenario, and asked whether I would have the same type of surgery on my leg as my heart if I were a PAD patient.
Rob said that actually, the arteries and veins in the legs are a bit more complex. Aside from pumping the heart is stationary, whereas the legs are constantly moving. We can still approach treating the legs in a minimally invasive way though. With placing a stent in the leg, extra care for durability is a big concern as again, the leg will be moving and the device needs to remain in place and not slip or move.
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With Cook Medical Products, what would be my options?
Rob said that treatment options include bypass surgery, where a vein is rerouted around a blockage. A less invasive approach involves stenting, where a device is inserted that opens up the blocked clip_image002area. Cook’s flagship product is the Zilver PTX, a drug eluting stent that is presently in clinical trials. The stent is coated with paclitaxel, a cancer drug. The drug lasts in the body for 6-8 weeks, and is used to help prevent infections as well as decrease the chance of the body rejecting the stent. Our bodies are designed to heal and regrow tissue, so the drug also helps in that process with keeping excess tissue away from the area where the stent is placed. The procedure also has less risk for diabetics and those with high blood pressure and can be used for procedures related to hardening of the arteries.


I wondered if patients ever have to go back for a repeat procedure after the stent is in place. That process is known as reintervention, and Rob told me that Cook is calculating and reporting reintervention rate as part of the Zilver PTX clinical trial. Data from the study show that when comparing a medicated stent to a bare metal stent that has been put in place, the reintervention rate is cut in half. Rob said that bare metal stents are successful 70-80% of the time, while medicated stents are successful 90-95% of the time. That’s a pretty big difference.

Cook Medical stents do not use polymers, but rather relies on smooth muscle cells to mold with the arteries and veins.

I asked Rob to walk me through a stenting procedure. He said the first step in the process would be to access the blockage. A needle is inserted with a wire inside, which can also be used to guide a catheter or stent. Once the physician has access, he can follow the information on a computerized software screen for complete placement accuracy.

The surgery also has less risk for diabetics and those with high blood pressure and can be used for procedures related to hardening of the arteries.

Rob said that most procedures are covered by insurance companies as they are considered a preventative measure. If PAD isn’t addressed early, the patient’s condition could worsen down the road. With healthcare technology, we do have alternatives today versus the drastic procedures of the recent past, so it is up to us to be the informed patients and doctors. Rob said information on the Zilver PTX trial website (www.zilverptxtrial.com) could help educate both consumers and healthcare professionals on the new procedures that are available and also how clinical trial participation could be available in an area near you.
Thank you for your time today and enlightening all on this potentially life saving and live extending procedure!
Be sure and check out the related Cook Medical posts below.
Related Cook Medical Reading:
Cook Medical Unveils MicroWires to support Leg Therapy - Peripheral Arterial Disease

Cook's Medical still growing

Catheter-Related Bloodstream Infections - Interview

Heart valves implanted without having open-heart surgery

Regenerative Medicine and How it Works – Interview with Cook Biotech (Medical)

Cook Medical Announced the new Strategic Business Unit – Interventional Radiology
Cook Medical Unveils MicroWires to support Leg Therapy - Peripheral Arterial Disease
Interview with Bart E. Muhs, M.D., Yale School of Medicine – Aneurysm Repair Surgery
Catheter-Related Bloodstream Infections - Interview

Health insurers Say “No” to limiting rescissions – Congressional Hearings

Has anyone ever heard of “assigned risk”?  Is this even a thought?  Maybe not with the current business models where cost could be spread out over a larger group of consumers.  If you follow the link to the article in the Los Angeles Times below they obtained a couple WellPoint documents showing employee evaluations. 

We even have a website here in Los Angeles where these items can be reported:

Protecting the Insured. Org

One page for the consumer with drop downs to make data entry easier with carriers listed.

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One page for providers with pretty much the same carriers listed and drop down menus.

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Late in the hearing, Stupak, the committee chairman, put the executives on the spot. Stupak asked each of them whether he would at least commit his company to immediately stop rescissions except where they could show "intentional fraud."
The answer from all three executives:  “No”

Executives of three of the nation's largest health insurers told federal lawmakers in Washington on Tuesday that they would continue canceling medical coverage for some sick policyholders, despite withering criticism from Republican and Democratic members of Congress who decried the practice as unfair and abusive.
The hearing on the controversial action known as rescission, which has left thousands of Americans burdened with costly medical bills despite paying insurance premiums, began a day after President Obama outlined his proposals for revamping the nation's healthcare system.

An investigation by the House Subcommittee on Oversight and Investigations showed that health insurers WellPoint Inc., UnitedHealth Group and Assurant Inc. canceled the coverage of more than 20,000 people, allowing the companies to avoid paying more than $300 million in medical claims over a five-year period.

Health insurers refuse to limit rescission of coverage - Los Angeles Times

Related Reading:

If you Lie – You Die said the Insurance Carrier (You did not report your acne)

Is This a Case for a New Law – Illegal Algorithms? How Do You Sleep at Night Rockefeller asked the CEO of United Health Care
Obama to meet with American Medical Association To Discuss Healthcare Reform – the Unknown Dollar Factor versus the Known
How Similar is Wall Street to the Health Insurance Business
The Ingenix Inquisition – Hearing Requested by Senator Rockefeller
AMA to renew fight for Medicare balance billing
Texas Joining the Ingenix Inquisition with Introducing Bill for New Penal Codes – Fraud Against Practitioners
United Health Care Says Cheaper Efficient Doctors and Reducing Hospital Visits by the Elderly Would Help Reduce the Cost of Healthcare