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California Health Insurance Premium Increases Begin July 1st Ranging from 3 to 92 Percent–Algorithms for Profit With Business Model Adaptations Created by Hi Tech

Aetna was named as one of the highest increases taking place with the number being 92% so how many that involves, it does not say.  When the federal law was passed it was not anticipated that insurers would be using sophisticated algorithmic formulas to query and score so extensively to keep profits high but if nothing is done, it will continue, they work the numbers.  What makes it a bit more complicated here is that we have two governing agencies, the insurance commissioner and the Department of Managed care.  What a nice 4th of July wish. 

Blue Cross Rate Increases Spread Between 2 Regulatory Agencies in California-Consumer Watchdog Calls on Governor to Merge Insurance Commissioner & Managed Care Office As HMO Side Rates Go up 16%

I say this all the time, get in to the math and technology as that’s how all of this is calculated and as a patient you are given a risk assessment score and some of these methodologies are far from being a correct match.  Here’s one example where one of the third party analytics company tweaked those algos a little to much so when a claim is denied, this is what you are battling, insurance company algorithmic formulas and they are not always right and get used for hard core decisions instead of intelligent guidance. 

Med Solutions and Blue Cross Caught On the Stress Test Denial Algorithm (video)

One example is using your credit scores to assess your behavior to give a number of whether or not you will take your medications'.  FICO is one agency that is selling this analytic services to insurers and pharmacy companies.  I declare it a mis match as you can skew data just about any way you want today and the other side that monitors is bringing a dull knife to gun battles without hi technology to verify. 

FICO Credit Score Company Develops New Medication Adherence Scoring Program–Risk Management Assessment Algorithms Created to Derive Profits For Corporations–Fail!

If you think you are being fleeced by some of the current day analytics, you are correct, you are and if you have not come to that conclusion do some reading as there’s a lot of it just on this site that will explain how the formulas are used and sometimes abused.  Read these two books for starters if you want to get a better understanding of how analytic are used today. 

Wendell Potter Tell All Book–Deadly Spin–One to Put On My List as “He Knows Algorithms and How they Create Profits”
“Proofiness–The Dark Side of Mathematical Deception”–Created by Those Algorithms–New Book Coming Out Soon

When it comes to the math with medical records a lot of effort and certification efforts have been put into place for safety and so forth, but we leave out the other side and certify medical record algorithms but the insurers run hog wild and very few question their algorithms and thus so we should certify them as well.  Ms. Sebelius doesn’t have a strong Health IT background in this specific area and thus I think they have to rely on so many outside companies to help them verify what in the world the carriers are doing.  They are just changing and adjusting those algorithms for profit and there’s a dark side. 

HHS Issues Final Rule for Health Insurers To Justify Increases–Need to Certify Insurance Algorithms For Calculation Just Like We Certify Electronic Record Algorithms

We certify software from medical record vendors, so why do we not certify that he algorithms run by insurers and their agents are also performing correctly?  Medical Loss Ratios, they get beat with the algorithms for business model profits and even those who sell health insurance are taking it in the shorts with compensation too.  Some are leaving the business while others cut back on services they used to do for free, so some of the hands that feed health insurers are getting cut too. 

Medical Loss Ratios Showing Devastating Effects With Health Insurance Agents and Consumers 

One of the absolute lowest blows here though is trying to create games online that get you to play and supposedly learn about living a healthier life and all Aetna and Humana here are doing is tying you down to a computer for even a longer amount of time and scraping some data to sell while they are at it.  To me this was absolutely one of the lowest blows to insult consumer intelligence.  They have money for grants for this absurdity and I would rather see claims paid as this will do little and probably won’t draw much of a crowd anyway. So when your premiums go up, remember they want your data and want you sit around and play games like those on Facebook.

Aetna To Offer Online Game Social Game For Personal Wellness- Joins Humana As They Have An Online Game Called FamScape

Consumers are smart enough to know that good health and eating habits are not a game, it’s real life so don’t be suckered in, it’s all in the math for profit.   Again as mentioned analytics will and are abused to get you to buy in with some of the marketing you see out there today too so do your best to make sure that you are getting some real analytic information and not being given numbers like referenced in the FICO story above, as credit agencies make money selling your data, so their rationalization of their data using credit scores is a mis match and put out there to market to see how many will sucker and buy it, plain and simple on their scoring. 

High Frequency Electronic Trading Methodologies And Algorithms Work Their Way Into Healthcare With Human Bodies Losing Liquidity With the “Data Game”

Coming back around here if you have not figured out it’s all about those algorithms read around the Quack and do some searches as there’s a lot more from where this came from.  I used to write all kinds of queries for analytics and you are not always getting the straight story with some of the “marketing analytics” being sold today.  Here in California one carrier was even going to have to refund some money to consumers as they charged too much. All Medicare claims are processed by contractors which are insurance companies so no big Medicare computer in Washington doing any of that work. 

Health Insurers Spending Millions to Update IT Infrastructure to Comply With Federal Laws–New Software, Algorithms and Other Health IT Systems To Provide Accurate Information

We need lawmakers who are digitally intelligent too otherwise this battle goes on and on with the wool pulled over their eyes too.  Congress could use some real algo men as well as other government entities to at least talk on the same algorithmic level as the insurers as they do have the most advanced IT infrastructures outside of the financial business and they use it.  BD 

More Congressional Testimonies About Health IT–Members of Congress Could Entertain Getting an “Algo Man” on Staff As Wall Street and Health Insurers Have Them–Don’t Leave Home Without One

If you read this far, what do you think about the math and use of computer formulas?  I’m just here explaining the process and what consumers need in order to not be fleeced with over worked and mismatched formulas when it happens.  Technology is not all bad and does great things but we have to be aware that just like a car can be used to drive to work it could also be used in robbery, so think about what the use of the algorithms are, just like the car.  BD 

Many plans are increasing their rates Friday, with no obligation to justify the increases. The latest rate hike by some of the state's largest health insurers affects 1.5 million Californians; mostly small business and individual policyholders.

The premium jump ranges from as small as 3 percent to a whopping 92 percent. For some customers, it's the third rate hike in less than a year.

"I have the authority right now to reject excessive rate hikes for auto insurance, homeowners insurance, property insurance, casualty insurance, but not health insurance," said California Insurance Commissioner Dave Jones

"I have the authority right now to reject excessive rate hikes for auto insurance, homeowners insurance, property insurance, casualty insurance, but not health insurance," said California Insurance Commissioner Dave Jones.

New bill to regulate California insurance hikes | abc7.com

Quincy Medical Center Files for Bankruptcy Protection And Will be Acquired by Steward Health System

Steward Health is part of Cerberus Capital Management who has been buying up quite a few hospitals of late, especially in the Massachusetts area and a couple outside of the state.  After dumping $50 million with the filing Steward will be making imagethe purchase. Steward was not willing to take on the debt so it was either file bankruptcy or close down the facility.  Several million will be spent by Steward for upgrades and so forth.  All the bond holders and unsecured creditors such as doctors groups will be not be reimbursed in full, so I wonder how much they will get on the dollar.  Here was another recent purchase.  One more not profit crosses over to the for profit side.  BD

Steward Health (Cerberus Capital) Buys Another Massachusetts Hospital–Morton

From the Website:

“Cerberus Capital Management, L.P., along with its affiliates, is one of the world's leading private investment firms. Through its team of investment and operations professionals, Cerberus specializes in providing both financial resources and operational expertise to help transform undervalued companies into industry leaders for long-term success and value creation. Cerberus holds controlling or significant minority interests in companies around the world.
Cerberus is headquartered in New York City with affiliate and/or advisory offices in the United States, Europe, the Middle East and Asia.”

Four days after Quincy Medical Center trustees approved a deal for it to be acquired by Steward Health Care System, the hospital today filed for bankruptcy protection in a bid to dump more than $50 million in debt before the sale.

The 196-bed hospital had not previously disclosed its plans to restructure in US Bankruptcy Court. Last month, it failed to make a monthly payment to bondholders on about $56 million it borrowed four years ago to finance renovations and a new power plant.

Quincy Medical Center trustee Richard P. Barry said the bankruptcy filing is necessary because neither Steward nor other potential buyers identified by a consulting firm, Navigant Capital Advisors, were willing to invest enough money to pay off the hospital’s debts.

Quincy hospital files for bankruptcy

Conflicts at the Old Judicial Corral in Wisconsin With Discussing New Labor/Health Benefits Law?

If you have not heard the latest with the Supreme Court in Wisconsin, we appear to have experienced some kind of altercation with Judge Prosser allegedly holding another judge in a choke hold.  Judge Prosser is not real popular right now as you may remember it was his decision on the interpretation of the law that is leading to record recalls and the petitions are all being filed.  There are members from both parties on the court panel and when the discussion became a little heated something happened but we don’t know the details yet.  The video below shows Judge Prosser who appeared to have some anger management issues going on with the reporter from Fox when asked about the incident.  The reporters actually talked with many of the judges but only Prosser seemed a bit non professional in grabbing the reporter’s microphone, again anger management? 

My thoughts once more is to give the judges the technology they need to decipher all the information and have it drilled down to a format where everyone is looking at the same numbers at the same time and work more harmoniously without granting favors.  Is this what we have to look forward to with our judicial systems and their decision making processes?  There’s definitely a need to come to some better decisions and this is not the only court that is seeing such cases but again are physical altercations the way things are going to be settled?  BD 

 

There is something clearly wrong with Supreme Court justices 'duking out' their differences of opinion. It is hard to know exactly what happened yet, but it sounds like someone may be on their way out.

“Yesterday morning, I first read the story written by Bill Lueders — of the Wisconsin Center for Investigative Journalism — saying that "Wisconsin Supreme Court Justice David Prosser allegedly grabbed fellow Justice Ann Walsh Bradley around the neck in an argument in her chambers earlier this month."
...
Later in the day, the Milwaukee Journal Sentinel came out with an article that revealed more complexity to the allegations. I wrote about that post last night, noting the account of "a source" who had spoken to "several" of the justices who witnessed the incident (there were "[a]t least five"), and said that Prosser "put his hands around" Bradley's neck, without "exert[ing] any pressure," which Bradley "described as a chokehold."
The Journal Sentinel then cites "another source" that said "that Bradley attacked Prosser." Here we get the first allegation that Bradely "charged him with fists raised" and that Prosser "put his hands in a defensive posture," blocking her, resulting in hand-neck contact."

Berman Post: Physical Confrontation Among Wisconsin Supreme Court Justices?

California Department of Public Health Who Has Fined Hospitals and Nursing Homes for Privacy Violations Suffers It’s Second Breach In a Year

This is kind of an oxymoron to have the agency responsible for making sure that imageprivacy and security is followed and issues fines, only to have issues in their own back yard.  Actually this was a good job though on the part of the IT department with analytics noticing the transfer of files by an employee and to what drive and where is unknown.  The employee is on leave until the investigation is completed.  BD 

The California Department of Public Health, which previously has fined at least a dozen hospitals and one nursing home for privacy violations, has suffered its second major breach of protected health information since September 2010--and took 80 days to report this second breach. Its first breach took 79 days to report.

The breach affects about 9,000 current and former state health department employees. The department's information security systems on April 5 detected unusual activity, which turned out to be an employee who improperly copied information to a private hard drive, according to a June 24 statement from the department.  The employee has been unable "to account for the disposition of that data or the equipment onto which the data was copied," and is on administrative leave pending completion of the incident.

The California Department of Public Health, which previously has fined at least a dozen hospitals and one nursing home for privacy violations, has suffered its second major breach

The Exorcist‬‏ And The Dirt Devil–A Harrowing Possession (Video-humor)

This is just so funny and very well done so when your vacuum cleaner is possessed and you need an exorcist, I wouldn’t count on a lot of help.  This is not false advertising here as the exorcist can’t figure this one out and this might be one appliance that may not adapt well to machine learning technology.  BD

The Possessed Dirt Devil

What an excellent day for an exorcism.
Dirt Devil - Exorcist (90")
Brand: Dirt Devil
Product: Centrino Cleancontrol
Production Company: Filmakademie Baden-Württemberg
Creative: Andre Price
Producer: Christian Hergenröther
Director: Andreas Roth
Dop: Roland Stuprich
Music: The German Wahnsinn Team
Editor: Alexander Menkö
Postproduction: lafourmi postproduction, nhb video

YouTube - ‪Dirt Devil-The Exorcist‬‏

Johnson and Johnson Receives FDA Approval for New Blood Thinner Discovered by Bayer Targeted For Patients Who Have Had Knee and Hip Replacements

The drug was not theirs though as it came from Bayer Healthcare who already markets the drug in other countries and the market name for rivaroxaban, the Bayer drug, under the J and J approval is Xarelto. Maybe this is a dumb question but one imagewonders why Bayer didn’t go after their own FDA approval since they already the drug distributed?  Who knows, perhaps J and J had a bigger bankroll or maybe Bayer didn’t want to spend the time and effort? 

I guess too with all the recalls maybe this is to be a “good will” step in the right direction?  Who knows but at least it is an alternative pill instead of an injection. Bayer already markets the drug elsewhere in the world.  There’s also Pradaxa that was approved in October of 2010 for blood thinning.

FDA Approves Pradaxa–An Alternative to Warfarin To Treat Blot Clots Associated With Atrial Fibrillation

WASHINGTON – Johnson & Johnson said Friday that U.S. regulators have approved its new type of blood thinner shown to reduce deadly blood clots in patients who have undergone knee and hip replacements.

The Food and Drug Administration decision makes rivaroxaban the first U.S.-approved drug that works by blocking a clotting protein called factor Xa. That's in contrast to older blood thinners that work by preventing platelets from sticking together.

The once-a-day pill will serve as an alternative to the popular injection Lovenox, which is the standard treatment for patients who have undergone orthopedic surgery. The drugs had similar results in head-to-head trials, including similar rates of side effects such as major internal bleeding. J&J said its new drug would be priced similarly to Lovenox, which is marketed by French drugmaker Sanofi-Aventis SA.

Rivaroxaban was discovered by German drugmaker Bayer Healthcare, which already markets the drug in 110 countries around the world. New Brunswick, N.J.-based J&J will market the drug in the U.S. under the brand name Xarelto.

J&J wins U.S. approval for new blood thinner - USATODAY.com

Kansas Health Abortion Rules Blocked by Federal Judge Who Put The “Digital Illiterate Whack Job” Lawmakers” In Their Place And Maybe That is the 70s

It is amazing all the focus that abortions are getting when we have real issues out there and technologies that need regulation popping up all around them and then we get this!  Again I feel that perhaps some of those folks are “non participants” with imageconsumer technologies and have to resort to controlling abortion clinics to show they are doing something and distract from the difficulty they are having with real problems.  I’m not the only one out there in tech that feels this way, a lot of people feel this way and are not even the Health IT area, and besides that with new technologies abortions are even safer so what the heck?  What’s up with these guys hanging on to the 70s? 

Thank goodness we had a judge with some sense here and realized this and the “digital illiterate” stuff makes big new headlines but hurt people so again what’s the purpose with the “non participant” lawmakers here?  I am really beginning to wonder what cabbage leaf these folks rolled out of myself.  If I have that opinion, just think of what the rest of the world thinks as this is just a big side show for attention and I don’t think it’s going to have the long time effect they want and those folks just wasted a ton of taxpayer money and time.  This group in Kansas is not alone there’s other whack jobs out there too crusading for control of something that has been decided years ago. 

Digital Illiteracy Still Plagues Law Makers–Severe Focus on Abortion Rights Proves It–Is This Where Our Lawmaking Knowledge Leaves Off or Even Begins? Scary…

The new law requires hospitals, clinics and doctor’s offices to obtain an annual license from the Kansas Department of Health and Environment to perform more than five nonemergency abortions in a month. The regulations tell abortion providers what drugs and equipment they must stock and, among other things, establish minimum sizes and acceptable temperatures for procedure and recovery rooms.

In blocking the law, Murguia said evidence presented in court documents showed the providers would “suffer irreparable harm” through the loss of business and patients, and that at least two women currently seeking abortions would be harmed by not being able to go to the provider of their choice.

The licensing law was part of a wave of anti-abortion measures enacted this year by Kansas and other states with new Republican governors or GOP-dominated legislatures. Utah and Virginia also are imposing new regulations on abortion providers, but Kansas moved with unusual speed to enact its rules by Friday — a major issue in the lawsuit.

In blocking the law, Murguia said evidence presented in court documents showed the providers would “suffer irreparable harm” through the loss of business and patients, and that at least two women currently seeking abortions would be harmed by not being able to go to the provider of their choice.

Kan. licensing rules for abortion clinics blocked | CJOnline.com

COPD Patient Treated With Stem Cells Talks About Before and After Regenerative Medicine Treatment in Mexico

This is interesting to listen to the man from Canada who traveled to Mexico for treatment and it’s pretty astounding when he talks about what he couldn’t do before and two weeks after surgery he can ride a bike and walk without oxygen.  He had 2 treatments at the clinic and was not even unable to bath himself before the treatment and was basically waiting to die in his words. 

COPD Stem Cell Therapy

There’s also a lot of work going on at UCLA with research in this area.  Just this week a new airway stem cell was discovered and the finding is also another step in the direction of treating COPD and treating cells to repair the mucus glands.  Again  when you listen to the results the man had in the video, there’s no doubt that stem cell therapy needs to continue as it is not only saving lives but giving quality of life back to patients as well.  BD

image

“I thought there was absolutely no hope and that I was destined to pass away.” Those are the words of Ron, a COPD patient who had stem cell therapy at Angeles hospital in Tijuana, Mexico. Watch this moving video showing Ron before and after stem cell therapy. He talks about his symptoms before treatment and how he lost hope of ever getting better. Then we get to see his after therapy and the results are amazing. Watch the video below!

COPD Patient Video Before and After Stem Cell Therapy | StemCellMX

500 Kaiser Permanente IT Professionals Join the Service Employees International Union–SEIU-UHW

There might be a reason in past history for this event as back in March of 2009 860 Health IT positions were abolished so got us once but maybe not twice?   This lay imageoff was done in 2009 though when recovery efforts were still in the dog house after the 2008 crash and everyone was cutting corners where they could.  In addition the health IT field has taken off tremendously since that time so there is a needs for more in this field.  Also, some of those who were laid off  back then were able to get jobs at IBM who was going to take over some of the IT functions at that time.

Kaiser to cut 860 Health IT positions

If you ever see the job openings for Kaiser it’s like about 75% tech on their openings, and a big majority at the Oakland headquarters.  There is a move in California for more employees to organize and I am guessing this is driven partially by current day working environments and goodness knows we have had demonstrations this last couple of years all over the US.  Recently the nurses marched on Wall Street, but funny it didn’t get much news coverage.  BD 

Nurses Demonstrate on Wall Street Discussing Wages, Working Conditions - Addressing the Sad State of Healthcare Created by Financial Greed (Video)

LOS ANGELES -- A group of 500 information technology professionals at Kaiser facilities across California overwhelmingly said “yes” to join Service Employees International Union, United Healthcare Workers – West (SEIU-UHW) on Thurs., June 30, to ensure quality jobs in our community, and reliable technology services at Kaiser.

“One of our main concerns is making sure we keep committed, experienced tech professionals at Kaiser. Our patients depend on us to keep their data safe, and our coworkers depend on us to keep their computers and technology working,” said Maria Escalante, a senior desktop analyst at Kaiser South Bay. “Now we can focus on working with management in partnership to solve problems on the job.”

The election, certified Thursday afternoon by the National Labor Relations Board (NLRB), was conducted by a “card check” or sign-up. 57 percent of employees signed cards stating they wish to be represented by the union.

Information technology workers at Kaiser will now join 45,000 of their coworkers to prepare for contract negotiations in 2012 by conducting surveys to determine top priorities such as workload, quality of services and working more closely with management to solve problems on the job.

500 More Kaiser Professionals Unite for Good Jobs, Quality Services Across California in SEIU-UHW - Business Wire - SunHerald.com

Nimbus, Seeded by Bill Gates Raises $24 Million From Gates and Lilly Ventures

Nimbus is a company that uses “computational drug” discovery methodologies in other words using technology to for research.  In short simulation is the key here imagewith creating new drugs with a computer long before a wet lab is ever started.  Lilly Ventures and a couple other investors are in as well with the last $24 million raised.  Bill Gates also invested in the partner company Schrödinger, back in April of 2010.

Bill Gates Invests In Software Company That Predicts and Helps Generate Creating New Drugs

“In 2010, Nimbus established a strategic partnership with Schrödinger, the leader in chemical simulation and in silico drug discovery, that grants Nimbus privileged access to leading-edge technology and exclusive rights to key targets. Under the terms of the agreement established in 2010, Nimbus will receive unique access to capabilities and technologies including exclusive rights to exploit cutting-edge next-generation WaterMap™ and related technologies against specific Nimbus targets, exclusive use of customized software packages developed by Schrödinger for these targets, and access to a dedicated team of Schrödinger computational chemists. Schrödinger has a material equity stake in Nimbus and will receive a series of success-driven milestone payments.”

There are 2 targets for drug discovery here and one may be important with cancer research while the other project is working towards other diseases such as Non-Hodgkin's lymphoma. The research as mentioned below is conducted with a virtual screen of the discovery process.  Schrödinger is the software platform licensed by Nimbus for the research.  In modern day research with locating targets with computers it is also safer for researchers as again there’s no wet lab until final stages are reached.  BD 

Nimbus Discovery burst out of stealth mode in March with seed funding from none other than Microsoft chairman Bill Gates. Now Nimbus, a Cambridge, MA-based company that specializes in computer-aided drug discovery, is chalking up a second impressive milestone: It has raised a Series A funding round of $24 million, with money from Gates and from lead investors Atlas Venture, SR One, and Lilly Ventures.

Nimbus is rapidly advancing two drug-discovery programs. One target it is pursuing, an enzyme called ACC, may be important in cancer and metabolic diseases such as obesity.

image

The second target, called IRAK4, is a protein involved in Non-Hodgkin’s lymphoma and inflammation. Nimbus has already pinpointed promising drug-like compounds that target IRAK4 and shown proof-of-concept in early basic studies. “This occurred only 9 months after we initiated work on the target with a virtual screen,” says Jonathan Montagu, V.P. of business operations at Nimbus in an e-mail.

image


Nimbus, Seeded by Bill Gates, Raises $24 Million For Computer-Aided Drug Discovery | Xconomy

Robert Scoble At TEDx–Coders Rule (Video) This Applies to Healthcare With Medical Records, Medical Devices, Drug Development Genomics and Intelligent Interpretations

This is a nice talk about where we are going today with technology and he talks about the lack of coders with everything connected today.  We need more mastering he states, and he hits on something I’ve always said way back when I imagewas in sales, that if I couldn’t tap into a person’s curiosity, then I would move on.   Sometimes in healthcare though we need better collaboration and get over taxed with applications that do one thing and we need algorithms packaged together to do many things quickly and easily and I am the first one to shout out about the glut of software that healthcare has that never gets used and then everyone blogs and complains about that fact all the time and again it comes back around to role models, curiosity and dumping the old paradigm of “its for those guys over there”.   

NFL players don’t even know how to do a direct deposit in their account and professional race team members have PHDs.  He went to one of my favorite places, Oakley here in southern California and references the guy who does “will it blend” imageand that was a great story on the blender.  One item to mention here too is that will these products be made here in the US or in other countries?  The future belongs to geeks as nobody else wants it so collaborate to innovate it is.   

Everything has code and it does and his own son who’s 17 years old he states doesn’t know how to code and we need engineers.  The President has stated and know that that too.

President Obama States “The US Doesn’t Have Enough Engineers (This Category Includes Company Developers)

Robert Scoble–The Future Belongs to the Geeks Because Nobody Else Wants It

The insurers are still ruling with all their code and algorithms in healthcare (who has all the control, the money and the engineers) and you can see we go through the efforts of certifying medical records coding but do nothing to make sure the insurance carrier code works fair (with accurate and not desired results). Do we have enough talent to put this into place? We have not so far and nobody has addressed this situation either as we need checks and balances, even in coder world..

With all of this, I’ll add a link to a prior post that I made about lawmaking, we need the knowledge here as well.  They need to make laws that apply and govern technology and healthcare and thus need to participate at even the most basic levels to understand all of this before it goes elsewhere to other countries.

Sure wish we had some engineers in Congress to build better laws…BD 

Digital Illiteracy Still Plaguing Lawmakers With Not Using High Powered Technology to Model and Simulate Healthcare Laws–Ryan Hasn’t Figured Out He’s No White Hope Yet (Video)

http://www.youtube.com/watch?v=F1vpjD6djwI&feature=share

Are Wall Street Food Models Good for Promoting Healthy Eating Habits? Is Friending a Pepsi Going To Drive Revenue and Sales?

This is a good article that delves into how the financial markets operate as it relates to food items and those companies sold on the exchanges.  According to this article investors are upset that Pepsi for one is not meeting their goals.  Unless you live under a rock there have been tons of articles about soda of late so the food manufacturers, along with just wanting good sales numbers have some added pressure.  Maybe this is why Pepsi is wanting you to “friend a Pepsi”? 

Well gee, Facebook schemes don’t appear to work for everything out there.  They did spend some money on some new “social vending machines” where you can send a free Pepsi, a kind of oddity but today we have marketing folks literally throwing anything against the wall to see if it sticks.  Maybe Pepsi can make it up in selling and mining data with this machine?  We have a ton of that out there today and is this what investors want? 

Pepsi Vending Machine

Next thing you know we will be “friending a tampon or a condom”  with a coupon that collects the data so when know exactly when your purchased and how to hit you up with some more coupons to get some more data profile to sell.  <grin>  Just think a cell phone full of condom and Pepsi coupons that you paid for with giving away your data:)

The analysts to quote this article here say get those numbers up or else!  Maybe the beer folks have their blue tooth bottle opener working for them as it collects data too when talking to your cell phone. 

Heineken - The Invite from Max Gebhardt on Vimeo.

Sell, sell, sell…and get that data so if you can’t delivery dollars in product, start marketing that data, is this way it’s supposed to go.  Pepsi has been trying to promote their healthier drinks and they have a big spending budget for advertising but still not good enough for the analysts so what gives?  Do they have collect heart rates next and other human vitals to sell to healthcare concerns next?  The insurance companies have tons of dollars to pay out for this type of stuff and have plenty of cash in the till so is this the next throw against the wall marketing scheme?  When you go visit a healthcare professional though if you have been taken in with too much junk food and are over weight, the investors will be quick to identify you as one of those “evil” consumers, sad mixed up sadistic world we have here at times.  BD 

Why Is Almost Everyone In Healthcare Marketing Their “Ass” Off

As I keep saying, public concerns about obesity put food companies in an impossible dilemma. Even if companies want to produce healthier products and stop marketing to kids, they can't. If they do, they lose sales.

Case in point: PepsiCo. Its investors are unhappy that the company  is pushing its "healthier-for-you" foods instead of doing what it is supposed to: pushing the far more profitable "fun-for-you" products like Pepsi-Cola, Gatorade, and Cheetos.

According to The Wall Street Journal, investors are worried that Pepsi sales have fallen to number three in rank after Coke and Diet Coke. They blame the company's CEO, Indra Nooyi

Along the way, PepsiCo spent $1.01 billion to advertise its products, just in "direct media" (TV, radio, print, and Internet ads that go through advertising agencies). It probably spent just as much or more on indirect methods such as trade show, point-of-purchase campaigns, and other such things.

Advertising Age gives 2010 marketing figures for specific products (numbers rounded off to the nearest million):

  • Pepsi: $154
  • Gatorade: $113
  • Quaker: $56
  • Tostitos: $35
  • Tropicana: $31
  • Lay's: $25
  • Cheetos: $11

Wall Street analysts say the company better do something to boost sales of its core products, or else. Expect to see a lot more advertising dollars spent on "fun-for-you." And maybe fewer on "good-for-you"?

Wall Street insists that companies not only make profits, but grow. Companies must hit their quarterly growth targets.

Wall St. and Food: An Unhealthy Business Model - Marion Nestle - Life - The Atlantic

Only the Rich Will be Able to Afford Avastin for Treating Breast Cancer As FDA Advisors Reject the Drug as a Treatment

The drug is not going away as it is approved to treat other types of cancers but I question the information on not being effective.  This may or may not be related but companies like United Healthcare are grading oncologists and telling them if they are following the rules.  The link below has more on that topic and you can see the imageimage below to see that breast cancer was included in their study information they provided but again I get a little uneasy on how all of this gets interpreted anymore too.  in one group for colon cancer, patients were prescribed Avastin, a Roche Holding AG biologic that is unproven in that patient group and now that is up for discussion in some areas. They also had stats on how many patients were non compliant with a hormone medication and how they figured that and what numbers were used, I don’t know, probably the patient credit score that FICO is selling as a predictor with very mis matched queries.  <grin>.

Roche (Genentech) Requests Hearing From the FDA Regarding Avastin for Breast Cancer-Did These Numbers Come From the United Health Care Oncology Study-Subsidiary Watch

Long and short of it is that without an FDA approval for use with breast cancer, only those who can pay cash will be able to have the drug as an off label treatment now.  I do hope there’s more follow up on the decision and perhaps Roche will give it another round as there are survivors out there from taking Avastin who testified but also we wouldn’t mind a price break either as a full treatment is around $100k.

You what is strange too though is that today Medicare approved the $90k Provenge treatment at $90k for the treatment where that drug is basically used to extend life which is a good thing but only calling attention to the cost here.  BD 

A panel of advisors to the Food and Drug Administration voted 6 to 0 to halt the use of the cancer drug Avastin for the treatment of breast cancer, saying studies have failed to show Avastin is effective for that purpose.
The recommendation Wednesday came after two days of testimony from patients, doctors and advocacy groups. The panel heard several tearful accounts, like that of Crystal Hanna, a mother of two who will celebrate her 36th birthday Friday.

The drug will remain on the market for other cancer treatments, but an FDA withdrawal would probably mean insurance companies wouldn't cover it for breast cancer patients. As a result, many women wouldn't be able to afford the treatments, which can cost up to $100,000 a year.
Though the FDA will make the final decision, it rarely ignores recommendations of its advisors. One of the rare instances was in 2008, when the agency approved Avastin for breast cancer treatment. The decision came under the agency's accelerated approval process, which fast-tracks potentially life-saving drugs on a conditional basis.

"We are very disappointed by the committee's recommendation," said Krysta Pellegrino, a spokeswoman for Genentech, which is based in South San Francisco. The company has successfully marketed Avastin as a blockbuster drug for treating colon, lung and brain cancers.

FDA and Avastin: Advisors reject drug as breast cancer treatment - Health Key

Over 7000 Humana Medicare HMO Patients Are Losing Their Doctors Due to Contract Changes Generated by Cost Algorithms

We have another business decision quoted here, it’s the algorithms that create the profitable business models and it’s happening all over the US.  Outside of health imageinsurance too this is happening with new contracts as costs are zeroed down and one place of work closes and another one opens.  Perhaps with this severance here the HMO can get themselves situated to be purchased by a rival insurance company?  Who knows but that stuff goes on.  The contract affects approximately about 20 practices and the current contract ends August 31st. 

IPAs Helping Doctors Transition With Health IT Technologies - Prepares IPAs for Potential Future Health Insurer Acquisitions-Subsidiary Watch

Moves like this continue to erode the patient/doctor relationship for profit and if it is not a contract like this one, then we have something else happening to where doctors are turning away patients due to contracted rates.  When part A above occurs with the insurer buying IPAs and HMOs it usually calls for a new contract and you can ask almost any physician and see that their compensation does not go up when this occurs and some get a P4P carrot which may or may not be attainable and those contracts vary from one to another.  At any rate with seniors having to switch physicians it’s causing a lot of stress and additional phone calls and other interruptions at the practices, not to mention a whole new line of data coding for billing.  BD 

Doctors in U.S. Turning Away Insured Patients–It All Has To Do With Contracts Negotiated, Renewals and Changes In the Payment and Other Related Algorithms

JACKSONVILLE, Fla. -- Nearly 7,200 Humana Medicare  Advantage HMO customers are getting a surprise letter in the mail.

Starting today, June 29, Humana is telling its members that it has terminated services with the UF primary care physician group.

The Humana/UF agreement ends Aug. 31 and they want to give members sufficient notice, said Mitch Lubitz, a spokesperson for Humana. "The patients are not losing coverage or benefits." said Lubitz.

Humana Medicare HMO Patients Losing UF Doctors | firstcoastnews.com

Healthcare's ICD-10 Project Deadlines Could be a Jackpot for India’s IT Companies

The outsourcers will be a combination of pharmacies, medical device companies, hospitals, insurance carriers and maybe a few providers.  This is being compared in India to the Y2K preparedness that I think we can all remember.  India right now is very hungry for some additional business as well.  You can watch the video from imagethe Wall Street Journal that was recently posted and view what they have to share.  Corporate slowdown has hit and thus so the pricing and bidding for the IT support might become very intense with US businesses.  Just a couple weeks ago Dr. Halamka at Harvard asked the question too if ICD-10 should be delayed, in other words is there enough time to meet all the government deadlines, those that are decided by mostly “non participants” when it comes to Health IT. 

They never get it and shoot they probably use less consumer health software than we do as they appear to be very busy telling use what the deadlines are,  It’s kind of embarrassing and beginning to show a lot more when figure heads without some Health IT experience set these deadlines as they have to ask someone else and have no clue on how toe even start with an educated guess themselves, a very vulnerable position these days as they have to kind of believe what they are told without some learned experience to point them in the direction to ask questions.  BD

Should ICD-10 Implementation Be Delayed With A SnoMed Adoption Focus Come First?

In the meantime though, with slow corporate growth presently affecting India they are ready for any and all outsourced work I would imagine that becomes available with this current deadline to once more having non Health IT executives in charge in this case with their decision making processes could actually be pushing more Health IT business overseas, as this has been happening all along but perhaps at a more accelerated rate to come.  BD 

BANGALORE: Indian IT companies are gearing up to meet what analysts call the Year 2000 or Y2K problem of the US healthcare industry.

The US Centers for Medicare and Medicaid Services has mandated that the coding system for billing medical procedures move from the WHO international classification of diseases (ICD)-9 to ICD-10 by October 1, 2013. There are more than 155,000 ICD-10 codes, compared to just 17,000 in ICD-9 .

Healthcare stakeholders will outsource IT services to revisit systems and reconsider underlying business logic and processes that rely on ICD-9 codes. This could entail work around consulting , IT application and system development and other coding related services work.

Healthcare's Y2K jackpot for IT cos - Times Of India

IPAs Helping Doctors Transition With Health IT Technologies - Prepares IPAs for Potential Future Health Insurer Acquisitions-Subsidiary Watch

Now why did I choose this title, because it’s true, and I’ll cite a couple recent posts imageon what is happening in southern California as IPAs are being acquired by health insurance companies.  We had Wellpoint buy out Caremore which is an HMO that was set up to handle managed care for seniors and granted they are a HMO but within the HMO structures, they work with IPAs. 

WellPoint Buys CareMore–Senior HMO Based in California–Presently Owned By Private Equity Firms

One other recent big IPA acquisition was Memorial IPA in Long Beach which was purchased by United Healthcare and this may be related to financial reasons, but what is not in healthcare companies any more.

OptumHealth (Subsidiary of United Healthcare) Takes Over Memorial IPA in California-Subsidiary Watch

When you look at the world of Health IT today as I keep saying, the decision making processes and business models all revolve around those algorithms and I’ll just keep updating items as such as I see them.  I’m not saying this is a bad thing from the technology side but hospitals and healthcare organizations are facing the squeeze of buying more software algorithms to keep up.  This is costly but with rules and regulations being passed by the federal government who may be a few steps ahead of what can be attained in certain time limits, the insurers are the ones with the big IT infrastructures and they have subsidiaries too that will sell it to healthcare organizations.  Here’s one example where a technology arm of United Healthcare even got a patent for their particular software here.  With record making profits it does not take a brain surgeon to figure out who’s got the money here to create and sell all the technologies. 

QualityMetric/Ingenix (United HealthCare) Receives Patent for Patient Health Survey Algorithms-Subsidiary Watch

When it comes to watching how some big corporations grow it’s easy to get lost in the shuffle when trying to figure out some of their business models too and picture in our minds as to how they operate.  United also has this venture in China which works to promote and sell both Chinese medical devices and drugs on a global basis.

UnitedHealth subsidiary (Ingenix Subsidiary I3) Acquires ChinaGate – Working to Sell Chinese Products Globally

I just spoke about 2 southern California examples and this is not the only place in the US where this is happening, but they were big enough stories to gather some press.  In addition the deposits from HAS accounts allow United to keep their bank rolling with over $1 Billion on deposit and this of course competes with other commercial banks for these types of deposits.

UnitedHealth Group Owns a Bank With Deposits Surpassing a Billion – OptumHealth Bank FDIC Insured

So again just being as observer of what’s taking place with mergers and acquisitions today there is a big push to adapt new Health IT processes as it could in fact make the purchase of an IPA much more attractive for an insurer.  Now we do hope that patient care gets in here somewhere too, but that’s a topic we shall leave for another time with those algorithms as we all can read in the news today that money is driving everything and the consumers are left with the short end of the stick as company conveniences and profits seem to always be first. On a related topic you might want to read up on how new contracts are also affecting what doctors will or will not see you and why.  New contracts are negotiated all the time and especially when a merger or acquisition takes place and some of these literally rip the carpet out from under your feet as far as what doctor you can see and what benefits you will have.  It is what it is.  BD

Doctors in U.S. Turning Away Insured Patients–It All Has To Do With Contracts Negotiated, Renewals and Changes In the Payment and Other Related Algorithms

WASHINGTON – As policy makers try to jumpstart health information technology in small physician practices, lessons from independent practice associations—networks of small medical practices—can offer guidance in overcoming barriers to HIT adoption and use, according to a new study by the Center for Studying Health System Change (HSC).

Independent practice associations, or IPAs, which first formed in the 1970s to allow independent medical practices to accept risk-based managed care contracts, can serve as model in how to provide coordinated assistance with HIT activities to otherwise independent and relatively small physician practices, according to the study.

Often because of inadequate technical and financial resources, small practices’ adoption of electronic health records (EHRs) and other HIT lags larger physician practices. And, despite broader trends of physicians moving to larger practice settings, a sizeable share of physicians is likely to practice in small groups for the foreseeable future.

IPAs can help docs with HIT adoption, study says | Healthcare IT News

Microsoft To Offer Direct Protocol To Help Google Health Members Transfer Data to HealthVault-Still Big News for a Product Being Discontinued to Lack of Interest?

If you read here often enough then you know I have been a big advocate of personal health records, but I just wanted to add a short little commentary here on the huge amount of press the discontinuation of Google Health has received. If this was a product that is being shuttered due to lack of interest, why all the big press?  I guess I am adding to it, but again trying to keep all updated but in the last week this is totally ironic that so much time and effort has been directed in bringing the news around.  It just seems like a bit of an oxymoron if you will, right?  I added a tweet on Twitter to this effect and had several agreeing with me as to the substantial press given for something being discontinued for lack of interest, oh well.  I’m just trying to make sense of of press again which maybe I should leave that alone. 

Google Health Personal Health Records Will Call It Quits Effective January 1, 2012

Ok back on track here for those who were using Google Health, watch for an announcement to come forth within a few days to make it easier to transfer your health records, and this is good news so if you hold off for a few days, as Google Health records are not going anywhere for a while and you have time, this may make the process a little easier.  I do wonder at some point in time if we will ever hear about how many files were actually transferred? 

Right now though if you look at where software overall is going in healthcare it’s a mess and we have way too many technologies out there and frankly I’m a bit worn out here at the Medical Quack on updating some of this too, and I’m not speaking of the PHRs here, but all the other garbage that looms out there.  With everyone “marketing their ass off” and all the privacy issues in the news and with some good reasons for concerns, where does one put their priorities today? 

For a couple of years now I have written frequently about the folks who write these blazing reviews on PHRs and then find the authors themselves have never touched one or created an account at all, but merely somewhat are posing as “healthcare magpies” out there and for some reason or another find this driving force to be an “expert” and tell others what they should do when they don’t buy in themselves, just a odd observation that’s been somewhat going on since PHRs began.  It would certainly be nice to have a few less “healthcare consumer magpies” out there and would reduce the size of my inbox on some of the software being created for consumers today. 

When it comes to lack of role models there’s no bigger black eye here on this topic than HHS, NIH and CMS themselves and that’s the danger of having a department staffed with too many of what I call “non participants” themselves but somehow take the stand of being experts at telling everyone else what they should do, a sad state of affairs for the consumers by all means and here’s a link to a prior post, one of several where some of my own feelings are spoken.

Again, this is not to discount PHRs and the services that Google Health and HealthVault are providing as I have and use my HealthVault account and try to share what I learn with others, but just one more time to point out a huge weakness in how some areas of the government fail with providing motivation and incentives for consumers, a sad state of affairs indeed and they just don’t get it.  BD 

HHS National Plan to Improve Health Literacy – Not Going To Happen Until We Focus on Using Technology (The Tool for Literacy) Which Includes Role Models at HHS And Other Places in Government

NIH Announces Plan to Develop Medical Image Sharing for PHRs-Role Models Would Help Stamp Out “Magpie Healthcare”

On July 5th, the companies plan to announce that Google Health users will be able to transfer their health records to new or existing Microsoft HealthVault accounts using the emerging, Direct Protocol open standard for secure health data exchange, said Nate McLemore, Microsoft general manager of business development and policy, Health Solutions Group.

Using the Direct Protocol to transfer Google Health records into HealthVault means Google Health users will be able to "email" their health data to themselves, and then upload the information into their HealthVault accounts, said McLemore.

"Direct Protocol will make it easier," he said. Currently, Google Health users essentially need to "cut and paste" records from GoogleHealth to HealthVault, he said.

While the two companies work on a streamlined process for transferring files using the Direct Protocol, Google Health has posted instructions on how to "manually" move health data to HealthVault.

McLemore would not estimate the number of Google Health users that Microsoft expects to transfer their data to HealthVault, although "we can scale" to support any number of users, he said.

Microsoft Reaps Spoils Of Google Health's Demise -- InformationWeek