Get Ready For Those Exubera Ads
Pfizer is making good on those recent threats and will soon run them on tv and in magazines. The desperate drugmaker wants to go directly to diabetics to salvage its failing insulin inhaler, which has bombed due to a high price tag and its cumbersome design (it looks like a bong, if you didn't already know).
http://pharmalot.com/2007/02/get_ready_for_those_exubera_ad.php
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