New study on how doctors interact with first visit based on videos gathered. This is elementary to most physicians I'm sure, but going back to my days in sales, the same thing holds true about having a lasting impact and calling people by name, just good PR any way you look at it. BD
WASHINGTON (Reuters) - Doctors should know that when meeting a new patient for the first time there is no second chance to make a good first impression, researchers said on Monday. "Greetings are just a small slice of the visit, but they can have a lasting impact," study leader Gregory Makoul of Northwestern University Feinberg School of Medicine said in a telephone interview.
Makoul said it is important for a doctor to, at the very least, ensure he or she is seeing the right patient. A leading cause of medical mistakes is doctors mixing up patients and their treatments, studies show.