A June 2005 survey of 1,000 people, which found that when faced with a medical problem 12 percent of people turn to Google first, before family, friends, the media or medical encyclopedias. This is seen by many as the news which hatched Google's interest in the medical arena.
The survey, carried out by ICM Health Care for Core-Create, a company that specializes in visual communications for health care clients, found that when all search engines, including Google, were considered, the percentage of consumers who go to the Web first jumped to 21 percent.
Google Aims to Extend Data Mantra into Health Care
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