I'm not quite sure exactly how this will benefit me other than higher prices and knowing that the chicken I buy will be subject to a lower potential of yeast infections (as potentially linked to some antibiotics) before they go to the slaughter house.  BD

Tyson Foods, one of the nation’s largest poultry producers, said yesterday that it would no longer use antibiotics to raise chicken sold fresh in stores and would start a $70 million advertising campaign to promote the shift.

The company said that fresh chicken raised without antibiotics was shipped to stores Monday and would be sold beginning later this week in packaging that emphasizes there are no artificial ingredients.

Tyson to Sell Chicken Free of Antibiotics - New York Times

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