This entire story is interesting in going just beyondimage what the watch does in the fact that it was funded by a company called Kickstarter.  You can review the page and see the folks that pledged money to get the project off the ground here and this relates to the hot topic of crowd funding. 
All it took to contribute was a dollar and 283 backers jumped in.  The watch supports blue tooth and connects to your phone, so just convenience with being on your wrist to check emails, get alerts, and so on shows how this will probably be a big hit.  It is water resistant.  There have been smart watches out before and this is not the first but the design and connection to the cell phone might be the trick here.  If you were receiving alerts as an example to remind you to take your meds, this would be convenient as one example to not have to reach for your phone.image  Battery life is stated to be about 7 days, less time than charging your phone.  You can listen to music, take it on the golf course and it will track GPS information from your bike, which of course is right into exercise.  I like the fact that you can shake your wrist to dismiss a message too.  A watch with apps! 
The watches have all sold out and will ship in September with “backers” getting the option to buy first, smart marketing there.  It has a built in accelerometer which by now we all know what that does.  Interesting and I can see this with mHealth Apps for sure.  BD





Apps bring Pebble to life. We're building some amazing apps for Pebble. Cyclists can use Pebble as a bike computer, accessing the GPS on your smartphone to display speed, distance and pace data. Runners get a similar set of data displayed on their wrist. Use the music control app to play, pause or skip tracks on your phone with the touch of a button. If you're a golfer, feel free to bring Pebble onto the course. We're working with Freecaddie to create a great golf rangefinder app for Pebble that works on over 25,000 courses world-wide. Instead of using your phone, view your current distance to the green right on your wrist. These apps will be the first, with more in the works!  

http://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android

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