Pfizer's Dear Doctor Letter... About Lipitor
No, this isn't one of those dreary missives about scary side effects. Instead, Pfizer is sending docs a CD containing two letters they can then send to insurers and pharmacists about the benefits of Lipitor and the disadvantages of switching to a generic statin. Switching patients "for cost reasons alone will undermine the clinical judgment that went into the decision to prescribe Lipitor for this patient," the letter states.
Source: Pharmalot: Pfizer's Dear Doctor Letter... About Lipitor
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