I knew it, looks are more important! Seriously though, if reducing cancer risk at the same time is another benefit, then it is a win-win. I can almost bet the same is true here in the US too. BD
UK men and women say reducing their risk of cancer is last on a list of reasons to exercise, according to a national survey* by Cancer Research UK and Cannons.
After keeping fit, the main motivation for 16-24 year olds to exercise is to look good. 59 per cent of women said they wanted to lose weight. And only 39 per cent of people wanted to reduce their risk of cancer.
Surprisingly, 16 per cent of women were not motivated by either health or vanity, and worryingly admitted to not taking any exercise at all.
The good news is that some messages about the benefits of activity and maintaining a healthy heart are getting through to people. 59 per cent of people cited reducing their risk of heart disease as a reason for taking part in sport or exercising.
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