Eighty percent of U.S. adults are online, and nearly three-quarters have used the Internet to research health information, and adding video is a huge asset...and did we mention medical blogs here? Dr. Google is alive and well. BD
A doctor’s Web site primarily has two main functions: to help people find physicians or give them more information about their current doctor. After Lisa Menniger’s son recently was treated by an ophthalmologist in the emergency room for an eye issue, she went home and Googled him.
"He was very good, but I wanted to see what his experience and training were,” said Menniger, of La Grange. “It was helpful info." But as Baby Boomers age, patients will want even more services, said industry analyst Boehm.
"Patients want to know how their doctor thinks,” said Westby Fisher, director of cardiac electrophysiology at Evanston Northwestern Healthcare. Fisher sees his blog, Dr. Wes as both a creative outlet and a way to connect with patients. "Does he think outside the box? Embrace technology or avoid it? Can he stand up against respectful criticism? There are a lot of issues that go beyond what we could ever find in a quality survey."
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