Restless Nurse Syndrome, An Integrated Viral Advertising Campaign

....it also promotes the cure for RNS, the imaginary drug Lacidem taken in conjunction with a 13-week travel nursing assignment from Medical Solution....aimed at creating an awareness of the traveling nurse vocation....BD

Travel nursing and allied health staffing company Medical Solutions has launched an integrated viral marketing campaign directed towards nurses and allied health professionals throughout the United States. The campaign centers around a series of video mockumentaries which chronicle the work of the fictional Dr. Turbatus and his crusade against Restless Nurse Syndrome (RNS). Utilizing an interactive website, blog, social meadia, Web 2.0 techniques and traditional print media allows the campaign to engage healthcare professionals in various demographics