In light of the recent Viagra commercial controversy this seems very appropriate to mention this book by John Mack....are these some of the secrets of Big Pharma? BD 
Pharmaceutical marketers are having a field day pushing the envelope on the Internet and especially in the social networking, Web 2.0 arena -- the new WILD, WILD WEST of the Internet. Many, however, are getting caught trying to perform the "tricks of the trade." With just a little bit of guidance and tips from the masters, you can perform these tricks WITHOUT getting caught!
Secrets of the topics covered are:
- Consumer-Generated Content - some data
- Why Neither the FDA nor PhRMA Will Be the Wiser
- HealthTrain, the Open Healthcare Manifesto
- The So-called "One-Click Rule"
- Posing as a Consumer on Social Networks
- Google "BAdwords"
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