I happened to stumble on to this today as the daVinci Robot was being packed up 
after the presentation at the Westminster Mall in Orange County. This is the first effort I have seen where consumers were invited to do some “hands on” experimenting with the surgical robot. When I got back home I decided to look up and see what I missed and I found that St. Joseph’s hospital had a consumer lecture today and gave people the chance to try their hands on the robot.
The daVinci surgical robot has been around for a few years now and is manufactured by Intuitive Surgical and you can read more at their website. It seems everywhere you turn today you have something related to healthcare on every corner, some is good and some may begin to drive us crazy, depending on what methodologies are used to market. I wrote a little bit about that late last year, especially the marketing done by the algorithms on the web.
Why Is Almost Everyone In Healthcare Marketing Their “Ass” Off
By the way if you want to see a Kinect hacked system experiment at Johns Hopkins, check out the link below.
Kinect And daVinci Surgical Robot Do Simulated Surgery Suturing Together (Video)
Here’s one of my favorite videos showing a real hospital, set to the music of iRobot doing prostate surgery with the daVinci. BD
Join Interventional Cardiologist Lawrence Santora, MD, medical director of the St. Joseph Hospital Heart and Vascular Wellness Center, who will
provide you with what you need to know about having a healthy heart.Special Feature: Attendees will be given the opportunity to take the controls and learn about the da Vinci® Surgical System. The da Vinci® is a sophisticated robotic technology designed to enhance complex surgery using a minimally invasive approach.
Registration not required.
- Exhibit - 10:00 a.m. - 5:00 p.m.
- Lectures - 2:00 p.m. and 3:00 p.m.
The video is outstanding. A lot of work to set this up, and also additional expenses. Might be applicable in limited indications and perhaps telemedicine??
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