GlaxoSmithKline has also not been shy about informing the public about the side effects of the pill. Alli comes with a warning label listing possible gastrointestinal side effects, including "the caution to wear dark pants and bring a change of clothes with you to work until you have a sense of any treatment effects."
"You have to remember that manufacturers have been slammed recently for not being upfront about the possible side effects of their drugs," said Dr. Trombetta. "You have to hand it to GlaxoSmithKline for putting things on its sleeve."
These side effects are providing great fodder for popular late-night comedians. Most recently, Jay Leno, of The Tonight Show, and Conan O'Brien, of Late Night with Conan O'Brien captured viewers' attention with jokes using Alli's side effects as the punch line.

GlaxoSmithKline's new diet drug, Alli, hit shelves nationwide last month. As the first FDA-approved over-the-counter weight loss pill, Alli is receiving a lot of attention. "We have an obesity epidemic with people screaming for a solution," stated Bill Trombettta, Ph.D., professor of pharmaceutical marketing at Saint Joseph's University. "Alli is on everyone's lips because it's the only new diet drug available to address this unmet need."

New Diet Pill You Can't Buy This Publicity

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