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AMA ads push reform; Sicko gets people talking

Sicko did create an awareness after all, even if folks did not see the movie...the AMA and Sicko though are on different sides of the table as far as solutions go...BD   

The American Medical Association plans to spend $5 million on the initial phase of a campaign designed to make health care reform the top issue on voters' minds in the 2008 presidential election. The ultimate goal is to win passage of legislation in 2009 that would provide health insurance coverage to every American. "This is a full-court press ... to get voters talking and politicians acting," said AMA President-elect Dr. Nancy Nielsen, an internist from Buffalo. "We're going to spend as much money as it takes to get all Americans covered.

A new Kaiser Family Foundation poll found the film has had a much bigger influence on the health care debate than its so-so box office numbers would suggest.

About half of those surveyed viewed health insurers and drug companies unfavorably. Hospitals and doctors were seen in a more favorable light.

bizjournals: Washington Bureau

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