The American Cancer Society said on Monday it was dropping its usual emphasis on stopping smoking and other prevention messages to focus on a need for U.S. healthcare reform.
The non-profit group said it was switching gears on its advertising and public education campaigning this year to stress the need for a coordinated health care system that covers the 47 million Americans who do not have health insurance. "As a member of civil society, we have made tremendous progress in the fight against cancer, but that progress will not continue unless all Americans have access to quality health care," John Seffrin, the group's chief executive officer, said in a statement.
American Cancer Society focuses on health reform: Scientific American
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