Pfizer Signs Deal With Physician Social Networking Site Sermo

Sermo is the forum for anonymous discussions related to health care...and is increasing resources available for physicians to pose questions...BD

Pfizer on Monday announced an agreement under which physicians employed by the drug maker will be able to communicate with the 31,000 doctors that use Sermo, a medical social networking site, the Bloomberg/Fort Worth Star-Telegram reports (Bloomberg/Fort Worth Star-Telegram, 10/15). Sermo, founded in September 2006, provides a forum for licensed physicians to anonymously discuss diagnostic and treatment techniques, and it allows users to rank postings based on credibility. According to Sermo, membership increases by about 1,000 to 2,000 per week.