After taking a few years to digest its numerous health plan acquisitions, WellPoint is hungry again for deals. A WellPoint Inc. executive said at a recent investors conference that the company, built by acquiring BlueCross BlueShield-affiliated plans, would like to acquire more Blues plans. "Our [merger and acquisition] strategy is always first to acquire a Blues plan," said Wayne DeVeydt, WellPoint's executive vice president and chief financial officer, according to a conference transcript.
"We think the brand is very powerful, and we have seen from our history of acquiring Blues plans that it has been a very successful model." But WellPoint is expanding its strategy beyond Blues plans as well -- a necessity, analysts said, given the unfriendly regulatory environment it might face by trying to acquire such insurers.
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