Video ads are planned for grocery carts - help for the handicapped

One benefit seen here too is the ability to make grocery shopping easier for handicapped individuals too with this technology... sound like you either swipe your discount card or long in to the cart and off you go..as far as locating products for individuals who are limited in how much leg work they can accomplish in a market, the screen can definitely help out in directing one to the appropriate aisle...not to mention not having to take all the items out of the cart for scanning at check out, so there's less motion involved in the entire process..Microsoft will provide advertisements on the units...and I am guessing much like ads do on the web, they will directed to a level of relevancy as to what is currently being shopped on the screen..now one question comes to mind here too...they are using RFID technology...why is healthcare so resistant here, relating back to the story about RFID tags on surgical sponges? Big question....One other feature is the "stored history" of your last shopping trips...how many times do we not remember if we picked up an item last time we shopped.. ..ShopRite Supermarkets will be test piloting the carts in the 2nd half of the year....BD

Starting in the second half of 2008, the companies plan to test MediaCart in Wakefern Food Corp.'s ShopRite supermarkets on the East Coast. Customers with a ShopRite loyalty card will be able to log into a Web site at home and type in their grocery lists; when they get to the store and swipe their card on the MediaCart console, the list will appear. As shoppers scan their items and place them in their cart, the console gives a running price tally and checks items off the shopping list.