Contrary to all beliefs, seniors are using the Internet for healthcare information according to the study. When you look at the last 2 young groups, the word “fun” comes in to play, but of course they are younger do not have as many health issues as do us that have been around a while longer. The last group though, the study finds, is a bit on the insecure side, impatient and needs constant validation…perhaps even at the doctor’s office as well. BD
Health care is not immune to generation gaps, a recent study be Gordian Health Solutions finds. The national personal health coaching company reports different generations have different preferences in how they access health care information and that they respond to health coaching programs differently. Among the study's findings:
* Seniors, age 65 and older, are concerned about the accuracy of online health information but are not afraid of getting on the Internet. Some estimates even show seniors spend more time online than teenagers.
* Boomers, largely defined as members of the generation born between 1946 and 1964, are generally wary of onsite doctors and nurses due to privacy reasons but still value online health content.
* Gen-Xers, born between 1965 and 1976, trust the medical community overall. They communicate 24/7 via mobile phone and prefer health information that is readily available, interactive and fun.
* Gen Yers, born between 1979 and 1999, seek health content mainly out of curiosity. They are impatient and crave positive feedback and validation. For the Gen Y generation, health coaching programs should be available around the clock and be easy to use and fun.
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