Safeway Kicks Off Month of Events and Fundraising for Prostate Cancer Research

Watch for the events a local stores. The money raised is donated directly to charities , which provides grants to teaching hospitals and cancer centers doing leading edge research. A related story shows the recipients of this years awards. The affiliated hospitals included Massachusetts General, Harvard and MIT, Beth Israel Deaconess Medical Center, University of Washington, University of California San Diego, UCLA, and more. BD

Safeway Inc. (NYSE:SWY) kicks off its annual prostate cancer fundraising and awareness campaign this week. This marks the eighth consecutive year that Safeway has been raising awareness and funds for prostate cancer research. Since the effort began, the company has raised nearly $30 million for prostate cancer research at some of North America's top cancer centers. The company has teamed up with the Prostate Cancer Foundation (PCF), the world's largest philanthropic supporter of prostate cancer research, to distribute the funds. This year's campaign will focus on early detection and screening as a way to reduce mortality rates.

Safeway will reach consumers through a series of radio,print and in-store advertisements that will run during June. Thecompany will hold media events to raise awareness, particularlysurrounding Father's Day celebrations, in a number of theirgeographies throughout North America.