Not too long ago I posted about another division of Blue Cross scanning Twitter and you can read at the link below. Now another division of Blue Cross and Blue Shield is going social. I never thought about health insurance information as being a social thing, but along with everyone else, they are on Twitter and 
Facebook. On the prior post it was kind of interesting to watch the video on how one woman used Twitter and the client Tweet Deck to line it all up. She stated she didn’t spend time on the phone, just put her complaints or questions out there and Blue Cross found her, so something to be aware of next time you have a headache, don’t post about it if you are not up to being “pimped” with either services or advertisements from Twitter or perhaps even Facebook as more and more companies are now scanning to see what is posted out there so as not to miss a marketing opportunity.
We are marketed everywhere we go today and perhaps everywhere we comment. In a related story there’s another attempt to help consumers understand the complicated algorithms of health insurance and you can read more here as relates to Blue Cross. BD
Customer Service with Twitter – Blue Cross Blue Shield Health Insurance Will find You
"At Anthem Blue Cross and Blue Shield, we understand that more teens, adults and even seniors are logging online to tweet, network, or blog about their daily activities, likes, dislikes, among other things," said Dennis Matheis,president of Anthem Blue Cross and Blue Shield in Missouri . "Tools such as Twitter and Facebook provide an additional means of communicating with our members and all consumers in the communities we serve in a way that's convenient and of interest for them."
Currently, Anthem is piloting a program in which it uses Twitter to identify members who may have questions or concerns about their health benefits. Twitter allows Anthem to communicate and stay connected through the exchange of quick, real time conversation, and respond to each 
tweet about Anthem.
Members can follow Anthem on Twitter at www.twitter.com/AnthemHealth.
Twitter is also one component of Anthem's collaboration with Bob Harper from"The Biggest Loser" to provide information and tools to help members and people in our communities live healthy lives. After only a month since the launch, more than 3,500 people are following Bob's regular tweets with tips on how to get healthy and stay healthy at www.twitter.com/BobHarperAnthem.
Anthem Blue Cross and Blue Shield in Missouri Harnesses Social Media to Interact... | Reuters
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