Orbitz Travel and Walgreens Launch Partnership to Keep Travelers Healthy

Have you had enough marketing yet? Orbitz Travel service and Walgreens are going to work together to give Walgreen customers discounts and Walgreens is going to help those Orbitz traveler, travel healthy. This could be helpful if traveling outside the US to find inoculation information as shots are needed before visiting some parts of the world.

The first thing that pops into mind is how the data might be shared to facilitate additional marketing. BD

Under the partnership, Orbitz and Walgreens will also work together on cross-promotional marketing programs, offering exclusive travel discounts and deals to Walgreens customers, and will highlight consumer research and educational campaigns focused on being a healthy traveler.
“This partnership will help improve the holistic travel experience for individuals and families, first focusing on raising awareness for our customers about preventive health care measures that can help make for a happy holiday,” said Jeanenne Tornatore, senior travel editor of Orbitz.com. “A major underlying goal is to further educate and inform travelers and encourage them to be proactive about seeking advice from health care experts about how they can maintain a healthy lifestyle during the holidays.”

Under the partnership, Orbitz and Walgreens will also work together on cross-promotional marketing programs, offering exclusive travel discounts and deals to Walgreens customers, and will highlight consumer research and educational campaigns focused on being a healthy traveler.

Moving forward, Orbitz and Walgreens will continue to work together on quarterly initiatives to promote healthy travel lifestyles such as the recent holiday travel survey. Additionally, Walgreens customers will receive exclusive hotel and travel deals available through Orbitz.com. In turn, Orbitz customers will benefit from special offers on products and services at Walgreens 7,600 locations. Both companies will support the program with cross-promotional brand visibility, educational outreach to customers and ongoing publicity efforts throughout 2011.