Acxiom is no stranger when it comes to data brokers. There are endless privacy related articles and these folks are now the latest partners with Google.
The only little thing I can do is turn off my phone when I shop and actually it’s not a bad deal for me as all the experts tell us to take time away from being connected and during shopping time I am finding that to really be a good time to do this, although the data brokers are not too happy about it but I’m only very tiny fish in the sea. This is to help companies, not consumers in the long run. Nobody minds occasional ads and the mild target, that’s ok too but now with data sellers in the game, not quite the same.
I’m a big privacy advocate anyway and just last week my case for having a law that would require all data sellers to buy a license would have pretty much paid off with this thief stealing data. Experian bought the company and it appears the did no Due Diligence at all. Secret Service caught the thief. Over 200 million of us were exposed and during the time the thief had access, over 3 millions queries were ran and he sold that data. What the queries are and who they accessed, we don’t know. By the way the population in the US is about 314 million so that’s 2/3rd of us.
One Really Good Reason to License and Excise Data Sellers, Huge Breach As the “Data Selling Epidemic” Both Legally and Illegally Continues To Grow-All We Have Are Lawyers Who Only Do Verbiage While “Code Runs Hog Ass Wild” -Due Diligence is Dead
Anyway, back on track, Facebook is already doing this as you can read below. Right now I don’t have any interest in making cash rich companies wealthier. It’s a service Facebook and Google sell to retailers and really does the retailer actually benefit that much! It depends and requires a real hard look at sometimes we get fooled with stats and numbers too with some of the virtual world values and maybe don’t really need it at all.
Retailers can probably chime in better than me if they get anything with am ROI out of this. One things for sure though is Google and Facebook haul in the money when retailers pay. You really should check out the link below and listen to the almost insane attitudes of Acxiom with 60 Minutes that says they do a good job regulating themselves. Senator Rockefeller has made some strides with the data sellers but not much as we need a licensing index created so we know who they all are. Below is the 60 Minutes Overtime video.
60 minutes Blasts The Data Sellers, FTC Admits They Have Lost Control - Time To License and Excise Tax “ALL” Data Sellers, Banks, Companies, Etc. - Congress Needs to Act On This…
The FTC just sits there and says “we’ve lost control” not much consolation for us. As I keep saying, “code runs hog ass wild” while they do is appear to focus on the verbiage of laws. Here’s the visual of the bots capturing your data so this add more for purchasing.
Steve Kroft: What about medications?
Tim Sparapani: Certainly. You can buy from any number of data brokers, by malady, the lists of individuals in America who are afflicted with a particular disease or condition.
So again what do the retailers say about this? When I think of the fact that these tech companies and others are using over seas Tax Havens to pay a lot less or little tax in the US, again time for me to use my shopping time and zone out as that’s good therapy for me too.
Here’s how the tax havens work, another great documentary below. After you watch this go on down to the footer and watch the Quant video when you have time too, same V-Pro Productions company if you want to learn more about the math formulas on Wall Street that move money. It’s pretty much at layman level so give it a whirl. Also from the Wall Street Journal with Twitter also partnering with Acxiom too so behavior can be tracked when Twitter users are not on Twitter…geez will this ever stop. I don’t want advertisers to know what I am doing when not on Twitter either.
“In December, Twitter signed or expanded partnerships with large third-party data marketers such as Datalogix Inc. and Acxiom Corp. ACXM -2.99% that allow advertisers to target users based on their consumer behavior when they are not on Twitter. While the two databases can't make out personal identifiable information such as email addresses and phone numbers, combining the databases can inform advertisers what Twitter users are doing when they are away from the service.”
Google is on the tour along with many others using Tax Havens to include Facebook and Apple.. So again, what’s my incentive in here at all. I can’t find one to use my phone for purchases with even more data being captured.
You can read the clip below how this process adds more rich data to the data sellers to sell. If you still want a bit more on why we as humans have little value on the web and how the bots are the opposite, then here’s one more video to look at. Sean Gourley states 61% of the traffic on the web is bots, up ten percent from last year. So will be 71% as we add these bot to it? Good question as the more bot on the web with value, the less we have as humans. More at the post link below. BD
Algorithms That Exploit, Sean Gourley CEO of Quid, Physicist Extraordinaire Describes and Talks About How the World Is Being Ruled by Algorithms, Who’s Algos Are They, Am I Going To Benefit From Them, And Where Are The Good Algos?
A pilot program launched by the Internet giant is helping about six advertisers match the anonymous tracking cookies on users' computers to in-store sales information collected by data providers like Acxiom Corp. ACXM -2.99% and DataLogix Holdings Inc., according to people familiar with the test.
One participant in the program is the arts-and-crafts chain Michaels Stores Inc., the people said. The other participants couldn't be identified.
"We are running a number of tests to help clients use their own sales data to measure how their search campaigns impact sales," said a Google spokesman.
In addition to Acxiom and DataLogix, the other data handlers participating in Google's program are LiveRamp Inc. and the Epsilon unit of Alliance Data Systems Inc., according to people familiar with the test. Those companies have access to troves of information about Americans' purchases, through loyalty cards and other marketing programs.
Online advertising has grown into a $117 billion-a-year business, and Google is the industry's leader, with ad revenue of $50.5 billion last year.
Google rival Facebook Inc. FB -1.06% has been tapping data on physical-store sales since late 2012 to demonstrate the effectiveness of advertising on its site. Facebook works with DataLogix, which says it has information on more than $1 trillion of consumer transactions, and recently started a similar partnership with Epsilon.
When a user clicks on an ad, Google sends an anonymous "click ID" to the advertiser. The advertiser likely has a cookie on the user's computer, and matches that cookie to the click ID.
Days or weeks later, the user might buy a product in the retailer's store. The data company and the retailer can take that purchase and link it back to the user's cookie. Then they match the cookie to Google's click ID. Ultimately, Google can tell advertisers which ads generated in-store sales and how much they generated, the people said.