Abri Health Plan Inc., a West Allis-based health maintenance organization (HMO) that currently handles health insurance for Wisconsin Medicaid and Badger Care members, as well as federal Medicare patients, is making preparations now to offer commercial health insurance.
On June 12, Abri’s board of directors named Tom Sobocinski as chairman of the board. Sobocinski, helped found and worked as executive vice president and chief marketing officer of CareNetwork Inc., which was acquired by Humana in the early 1990s, and brings extensive experience in the commercial health insurance to Abri.
Abri hopes to launch its new commercial product on Jan. 1, 2008, Sobocinski said. The company is now designing its plans and still needs approvals from the Wisconsin Office of the Commissioner of Insurance (OCI).“We’ll be doing a lot of community involvement – we will do more door-to-door, more PR. It will be grassroots, based on the physician to patient relationship. That’s what this market is wanting,” Sobocinski said.
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