State of New York investigating marketing practices..including bonuses...sounds like what is going on here in California with other insurers...BD

Healthfirst, the states largest Medicaid managed care plan, is under investigation by New York state Attorney General Andrew Cuomo for its marketing practices. Separately, the state Department of Health temporarily has shut down enrollment in all but Healthfirsts Medicare plans as a result of Medicaid managed care contract violations. Healthfirsts founding chief executive, Paul Dickstein, and Chief Operating Officer Jim Boothe resigned earlier this week in the wake of the Health Department action, which brought to light the ongoing AG investigation. Its not clear if fraud or criminal charges are to come.

Healthfirst's marketing practices probed- Crain's New York Business.com

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