Retailers can use DNA tracing to track meat - Where's the Beef?

DNA has gone to the Cows...Pfizer thinks it's a wise investment...so what's the DNA that is in this hamburger I'm eating? "If you see a DNA TraceBack label, believe it," Marvin said. "It's true. It's DNA." ...might guess this could be helpful to track mad cow diesease as well...BD

Bovigen LLC, a Louisiana company recently purchased by Pfizer Animal Health, also offers USDA-approved DNA tracing. But Bovigen plans to use it only to help producers identify beef cattle for specific traits for breeding purposes, said spokesman Rick Goulart.
Dave Schafer, executive director of the Kansas Meat Processors Association, said he is skeptical that DNA tracing is necessary in the U.S. or that producers will want to add to already high food prices.
TraceBack can determine not only where meat came from but whether it's organic or Angus - or whatever the label says, company officials said. Chief Executive Don Marvin said it's the first product to offer DNA tracing for the entire meat supply chain.