Viagra - The Game?

Yes you heard it right, there's an online advertising spot that will grant access to the game, you can perhaps find it on Forbes and other online publications, and you also get to listen to "Viva Viagra" while you play. So who's next in the Pharma game advertising loop? Any guesses?

Does this tend to somewhat emphasize that Viagra is more of a recreational drug? Interesting when you go back to the roots of the drug when it was first being studied as a treatment for heart disease and high blood pressure, and how it evolved to take over the ED market. You gotta be a real man here and ride the motorcycle too. Perhaps if you don't score high enough, it's time to ask your doctor (grin). BD

In the game, players are instructed, “You’re about to take your partner on a romantic getaway. Pick up a few things on the way.” Players must then guide a motorcycle rider down a desert road picking up gifts for a date and avoiding orange hazard cones. The gifts include roses, scented candles, gift boxes — and of course little, blue, diamond-shaped pills.

As the game progresses, players get points for running over gifts and are penalized for hitting the orange cones. As a stopwatch counts down the available gametime, Pfizer’s “Viva Viagra” theme song can be heard in the background. The desert and the song are a play on the “Viva Las Vegas” theme that Pfizer has borrowed for its campaign. Simultaneously, a man’s voice offers advice: “Don’t let erectile dysfunction slow you down … erectile dysfunction is a common issue so doctors talk to men about ED all the time,” and so on.

http://industry.bnet.com/pharma/1000196/pfizer-courting-more-controversy-with-viagra-advergaming/