We all may have just about figured this is not going to stop anytime soon and we don’t have any lawmakers that are smart enough to figure out how to make any laws that would either stop, regulate or otherwise bring about any type of a change, so let’s tax the heck out of these folks. The US and all the States need the money so let’s get some right here. It’s about the only way I can figure out how the consumer would benefit from this in seeing some money maybe being given to healthcare in this area. I wrote in depth about that last month.
Privacy Wanted–So Let’s Require Those Who Sell Web Data to Register and Tax the Transactions and Publicly Disclose Who They Sell To With a Federal Registry
That’s a big part of it so again let’s put a federal excise tax on all of this…..like we have to pay when we buy a tire.
I realize this potential exchange is only part of it and those participating outside of Google would have to also be included by all means. We get screwed as consumers with all of this going on and a tax is the consumer’s revenge if you will. The video below from Stanford will get you caught up on who mines data and the general scope of how it operates.
You Are the Product–Privacy Anonymity and Net Neutrality On the Internet - Excellent Stanford University Lecture (Video)
I have to pay tax on the food I eat and so forth so why should the data miners and sellers get a free ticket to ride? Wake up folks and support this one with also requiring a “resellers license” of it’s own type to sell data, more money there too and make it a healthy cost at that. BD
Google is working to create an online exchange where digital marketers can buy, sell and trade data on individuals, according to an Ad Age report.
Google deflected many questions we had about the service with a single, short statement.
“We’re working on a few initiatives with partners to improve the way that users, advertisers and publishers manage third party data, but there’s no single product or timetable,” according to a spokesperson.
Former DoubleClick executive and current Google VP Neal Mohan echoed that statement.
“If our vision is a comprehensive one, it needs to contemplate data in addition to ad inventory,” Mohan told AdAge.