This is one more company added to the Aetna acquisitions of Health IT related companies. It’s all about those algorithms that query and save money and this is yet one more example of how insurers are working to scoop up all the potential companies they can who have written in their specific areas to run software algorithms that can put more money to the bottom line. 
The site states they bring both financial and wellness together but we know how that works, it’s financial first and wellness becomes the bi-product here with some people getting better with participation but how many want to participate in all of this? It gets down to where we as consumers have so much thrown at us today to study and analyze that many just say “shove it” as the don’t have time. The alternative is to “trust” an automated system that may in fact sell your profiled data too, so keep that in mind as it’s a happening thing out there on the web today. One thing though I do have to comment on is that all the sites as such tell everyone that employees and/or consumers are going to “like” the service, but they don’t as it takes more time to work with in their already busy day, more marketing on steroids.
Considered and described by clients as an innovative technology company, PayFlex is the leading benefit administrator within the Account Based Health Plan sector. Processing over a $1 billion dollars annually in Account Based Health Plan 
claims, PayFlex pioneered the first platform that combines benefit financial accounts, wellness and eligibility management all in one, aptly branded as “HealthHub”. The HealthHub platform, which houses nearly one million participants and several million eligible lives, combines over two decades of tax-advantaged account administration experience with a suite of wellness and engagement services that is integrated together to form a powerful solution. Our complete solution is designed to educate employees on healthcare issues, engage them in wellness through customized programs and incentives, and empower employees to make their own healthcare decisions. With PayFlex, you can decrease your healthcare costs through increased engagement in wellness solutions…all with one vendor for completely simplified administration.
ALGORITHMIC MARKETING AND DATA MINING HAS ARRIVED!
In May of this year, they bought this company, same type of business.
Aetna Acquires Prodigy Health Group–Largest Independent 3rd party Administrator for Self Funded Health Plans–Subsidiary Watch
But rest assured, to keep you totally distracted from the business side of all of this, the company created something to keep you busy so the acquisitions become less noticeable but give the overall corporation more power, play the game they created and thus what goes on behind closed doors on servers won’t create any additional stress. 
Aetna To Offer Online Game Social Game For Personal Wellness- Joins Humana As They Have An Online Game Called FamScape
The merger and acquisition efforts with subsidiaries is getting very complicated as now we are even seeing judges who make rulings that can’t keep up with their own investments, as the stock they have held for years perhaps now creates conflicts with all the acquisitions and again they can’t keep up and find themselves in potential areas of conflict of interest.
3 Judges in Health-Care Lawsuits Caught Up In Potential Conflict of Interest-It’s Called Subsidiary Watch-Be Aware of Your Investments With Mergers and Acquisitions
While you play the game of life and are distracted in this area, the game of mergers and acquisitions plunges ahead and it’s a good idea to try and keep up on how some of this works and don’t zone out. Where’s that Harvard study they began on the effect of mergers and acquisitions in healthcare? Oh wait, it just got started to in the meantime you can search for subsidiary watch posts here and read up:) BD
Aetna Inc. (AET) will acquire PayFlex Holdings Inc. for roughly $202 million, as the managed care company looks to enhance technology and offerings surrounding the administration of health plans.
PayFlex, based in Omaha, Neb., offers web-based benefit administration services for insurance plan sponsors. Aetna said it expects to combine PayFlex with its existing consumer fund services unit.
It sees the deal, expected to close by the end of the year, as neutral to its results for the current year and 2012.
"This acquisition fits well with Aetna's core business, which has a strong focus on consumer-directed product offerings," said Aetna Chief Executive Mark T. Bertolini.
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