I do not mean to sound negative at all but we need apps that do more than one thing and show value to the consumer and if someone can create one, then I’m all for it but of late I have have not seen much in that area and too many apps doing the same thing are being created too. Worst part of the whole deal-consumers don’t use them. I’m glad I don’t have to hear about the mobile app that text’s pregnant women anymore as it’s time to move beyond that era as many apps do that for reasons other than healthcare and how many of us are pregnant <grin>. In other words it had a focus of pregnant women who own a phone that could receive text messages. I’m sure it’s still working well for those who use it too, but it’s time to move on to the next plateau.
It sounds as if this is going to be more of a research type format for mobile use to get information to consumers and I see a ton of those applications already out there as I read so much when writing this blog so perhaps the magic format in an mHealth app will be created. Again, I see the same old issue here with consumer interest and Cancer Control and behavior risk stuff is all over the web in any format that you want to include great stuff from the NIH too. I have posted about their efforts here on this blog a few times.
One word here, guys and gals, you are still missing the boat and lack a vehicle here to drive mHealth applications and getting the consumer to see value and again I come back around to FDA recalls. I don’t care what you see as value, its what the consumer sees that counts and will use. I do realize all consumers are not geeks like me and I try and show and help people all the time and suggest that folks running contests of such do the same thing and then you will get it through the eyes of a consumer. It’s not just for those guys over there and after an award is made I would like to hear some follow up from the folks at the ONC on how they are using the application too.
It’s not just for those guys over there as we see all the time with the “experts’ who “think” they know what consumers want. I agree there is value with mobile apps but everyone goes about this ass backwards all the time and then I see on Twitter folks never talking about the apps or worse yet, complaining, so get a hint folks and do something that shows value for the consumer and is not already duplicated 100 times over on the web. Read the link below, that is a vehicle and value and got poll number and tweets to prove it from every day consumers and not geeks. Again, will watch and see what rolls out of this contest here an maybe I’ll be proven wrong and a miracle will appear to get the already busy consumer who is learning all types of other apps, trying to live their lives, raise their kids etc. that will use this application. <grin>. Heck even pharma has axed so many of their mobile apps too, sign of the times?
You don’t have to take me too seriously though as I think HHS also has a bee in their bonnet too with promoting Facebook for a disaster support contest and this is why I really encourage all to be participants because half the folks that think this stuff up never use it themselves and we get too stuck on the reliance of what we may consider “experts” when they really are not in some very specific areas. Everyone seems to know what is good for someone else and yet themselves they are some of the biggest “non participants” in consumer Health IT technologies. BD
HHS Seems To Be Confused on Social Networks–Facebook for Disaster Support Contest, Give Me a Break Use Twitter Like Everyone Else Does
It was announced recently that the Office of the National Coordinator for Health IT (ONC) has launched a contest with an $80,000 cash prize to whoever can develop the best consumer mobile application to help prevent and control cancer.
The goal of the contest is to foster mobile innovation in terms of addressing the priorities of the National Cancer Institute’s Division of Cancer Control and Population Sciences (DCCPS). These include “behavior risk reduction for prevention, survivorship (e.g., nutrition, physical activity, smoking cessation), early detection and screening, informed decision-making, and adherence to treatment regimens.”