(June 11, 2007) — Local billboards, as well as print, television and radio advertising, are increasingly being filled with messages about where to go if you have a heart attack, are battling cancer or have a teen abusing drugs.

Medical advertising is now commonly thrust upon Rochester-area consumers amid other messages about personal injury attorneys, television/Internet packages and casinos. And while such advertising apparently isn't as common as in some metro areas, hospital officials say the need to advertise is simply a sign of the times.

Source:  Democrat & Chronicle: Local News

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