When you stop and think of all the money spend on advertising, it’s a big chunk, but on the other hand it is up to the Drug business to support television? It’s not going to hurt the drug companies to lose the tax deductions as they probably spend much more than that in legal fees every year. If it means cheaper and less expensive drugs, I wouldn’t complain or miss the Viagra specials that run every night during Nightline, or any of the 
others for that matter, but those seem to get the most play for some reason or another. They all start running together after a while with people with smiling faces and the side effects drill down to squeeze those in just as minimally as possible.
Some are almost beginning to resemble some type of 60 second fairy tale, but most are boring and I go to the web for what I need to know. Every other industry has had to dig in deep with losses in the last couple of years, give the tax breaks to the hospitals, they need it worse. Generic drugs seem to do fine without advertising. BD
TV networks are lobbying against a measure that would end tax deductions for drug-company advertising, a change they claim would threaten jobs, not to mention ad spending on the networks, notes Dow Jones Newswires.
Charles Rangel, the House Ways and Means Committee chairman, is considering a plan to drop the drug-advertising deduction to raise as much as $37 billion over 10 years toward overhauling the health-care system. Rangel has said his committee needs to come up with $600 billion from new taxes over the decade to help finance planned changes.
TV Networks Go to Bat for Drug Makers (and Themselves) - Health Blog - WSJ
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