This is kind of ironic as visits to doctors slows down, the speed and amount of new software doubles its pace it seems with everyone having something that is “new and better” than the other guys.  We have that too with medical billing software so we live in an over populated world of Healthcare software.  We pay for all of that though with multiple transaction charges from their piece of medical claim.  image

Perhaps an awakening in this area is due in short time too.  I just read where one part of Blue Cross talked about expanding their PHR and was encouraging members to use it, well probably a pretty fat chance of much moving along there if they don’t have any health issues to deal with since they are not going to the doctor, so where are these messages being aimed? I think today we are largely seeing a big part to society ignoring a lot of this as it’s been over done and most have not been able to show any value in their marketing.  We like watching our seniors who are celebrities but does it motivate us, nope.  I want to go back and watch re-runs of Andy Griffith! 

HHS National Plan to Improve Health Literacy – Not Going To Happen Until We Focus on Using Technology (The Tool for Literacy) Which Includes Role Models at HHS And Other Places in Government

Again to have value you need some healthcare issues to track and work with and this entire scenario of engaging consumers is pretty much falling flat on it’s behind.  I get over over whelmed as I research this stuff every day.  People aren’t falling over themselves to have to deal with a website or something that is going to require more time and a complicated learning curve. 

One group said they wanted to make these sites fun, well how do you do that?  Healthcare is not fun when patients are now being exposed to a portion of the red tape and administrative nightmares that the doctors have been dealing with for years.  The doctors need the carriers and fewer patients are willing to put up with it.  Silly marketing is not getting it and I don’t care how you word it, it’s not cutting the mustard. 

Partners Center for Connected Health Boston Spins Off Venture To Create “Fun” Algorithms and “Fun” Devices to Encourage Healthcare Participation

I like software and in view of current economic times and the fact that fewer are seeing the doctor I would like to request that we put a lid on some of this software that is out there and cut out the sill marketing of some of it as it turns obnoxious after a while.  We all know every web site has happy and smiling people on there and the luster has rubbed off there too as we know everybody is not that happy. 

I should clarify when I say “lid” I mean the repetitions software that says the same thing all the time and not a new earth shaking application.  I have also quit posting more of those too as that it beginning to be one huge feed with a new application that does one thing and is too specific for use by a majority of consumers.  I still like that stuff and when I see something useful and worth talking about, it’s posted here but not every portal and special interest group that pops up. 

So why has the software end of this not adjusted with the levels of consumers visiting the doctor – something to think about and realize that we need balance today as well as actual human contact and that web sites and software are not the complete answers in healthcare as now it’s beginning to drive people in the other direction. 

These folks don’t pay any attention so I guess the fever is growing with consumers.  BD

US Congressional Representative Gets Pulled Over for Using a Cell Phone While Driving And Was Live on the Air Doing Radio imageInterview

Insured Americans are using fewer medical services, raising questions about whether patients are consuming less health care as they pick up a greater share of the costs.

The drop in usage is showing up as health-care companies report financial results. Insurers, lab-testing companies, hospitals and doctor-billing concerns say that patient visits, drug prescriptions and procedures were down in the second quarter from year-ago levels.

"People just aren't using health-care like they have," said Wayne DeVeydt, WellPoint Inc.'s chief financial officer, in an interview Wednesday. "Utilization is lower than we expected, and it's unusual."

One company reporting evidence of lower utilization is CVS Caremark Corp., the drugstore giant. In its earnings announcement Wednesday it said it is seeing a drop-off in new prescriptions for maintenance drugs tied to a decline in physician visits.

Americans Cut Back on Visits to Doctor - WSJ.com

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