The extreme cold weather that has hit the east coast of the US is a big part of the 
problem. Blood supplies have been short for a while as back in June, pies were given away in Iowa in order to entice consumers to give.
Red Cross In Iowa Giving Away Pies to Those Who Donate Blood
You can visit the website of the American Red Cross for additional information on how to give. BD
The American Red Cross says its national blood supply is at the lowest level for January in 10 years because winter storms and resulting travel disruptions caused cancellation of 14,000 donations.
"Winter weather is what has really caused this problem," said Debbie Estes, director of communications for the American Red Cross' southeast region.
The organization is using e-mail, Twitter and social media sites to spread the word, and phoning to ask past donors to give now, Estes said. In some areas, it is promoting T-shirt giveaways and drawings for donors; prizes include trips to Graceland or Las Vegas.
Winter weather draining blood supply - USATODAY.com
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