This is a little off topic here for the Quack but the study is interesting to look at as we have many views of social networking from companies that have used it successfully to grow their business and web presence to those who don’t understand it’s value and where the light bulb has not gone on yet.
Being I am both a blogger and a for hire social networker I thought the graphic supplied here was very much of interest to see what folks in this business get paid. I say it’s not really rocket science in essence but rather a bit of psychology involved with this as well as you “play to the crowd” to increase readership. I see many folks out there who don’t get this and use it more so as just “bragging rights” and readers lose interest with those folks quickly as I see it. Sure there’s some of that to where it is appropriate for announcements, etc. but we see those who do it day in and day out and really don’t get “social” and they end up falling by the wayside much of the time.
It’s a changing field, all the time and the job descriptions for the various areas kind of re-write themselves every day too. Myself I am always looking for new trends, methodologies, etc. in what I do. I have a business focus and thus the networks I use may be different than others. I don’t use Facebook as it ended up taking too much time for me and has a little ROI for traffic in what I do. Twitter is my favorite and the one I consider that “gives” me time, while most of the others “take” my time. I am still playing with Google plus as well and it has value as well, but again nobody seems to beat the efficiencies of Twitter with allowing me to work quickly and drill down to relative topics.
When you look at the pie chart too you will see how this has grown to include various specialty jobs with social networking as well, in other words with big companies as an example you will see more than just “one social networker” who has a focus on a specific area, i.e. you have an over all manager as well as a strategist. Of course in all of this the SEO specialist plays an important role too as when you have someone who is right in there on the web every day, they are aware of the changes and shifts that sometimes move very quickly.
Of course in healthcare social networking, due to privacy issues also has some other rules and regulations to be aware of as well. Last year I did a presentation at e-MDs annual meeting, who is a medical records vendor and we have some real lively discussions and great questions too on how different entities in healthcare can use social networks to increase their business and we talked a lot from the small provider office viewpoint which you really don’t see enough of today as far as discussion as the big business focuses seem to be every so present.
What made this presentation special too was Dr. Deborah Peel was in attendance who represents patient privacy efforts and the next Health Privacy Summit scheduled in Washington DC on June 7, 2012 and you can read more here.
In healthcare, privacy is a big deal with social networking and we had a lot of questions in that area.
At any rate, take a look at the chart below and see how this area is growing and I might mention too that social networkers in healthcare should absolutely be at the premium end of compensation, again due to more rules and regulations to be aware of so as not to violate privacy and other laws out there. BD
© 2012 Onward Search
Introducing the new Onward Search Social Media Jobs Salary Guide - a comprehensive look at the best job markets, the most in-demand job titles and salary ranges for social media professionals in the top 20 U.S. cities.