Use marketing to draw in more patients

Good article from Medical Economics on how to market a practice to draw the patients you want to provide services for....there are many avenues and this article gives some simple and sound suggestions....marketing needed above and beyond the IPA level for managed care MDs...BD 

Like successful theatrical presentations, effective advertising entails good timing and knowing your audience, in addition to having a good product. To attract athletes to his practice, John Pagliano, a podiatrist in Long Beach , CA, sponsors 5-and 10-kilometer races, so that his practice is advertised via each event's T-shirts and programs. He also holds running clinics after the races, in which participants discuss their running-related problems. The local press has taken notice: In August 2007, the Daily Breeze ran an article about Pagliano in which he was referred to as "Doctor Distance."

Use marketing to draw in more patients - Newspaper ads? The Internet? Public speaking? Here's how to choose the most effective business-builders—and avoid those that don't work. - Medical