Viagra Turns 10: Bedroom Miracle, but No Romantic Cure-All

The article mentions a book called "The Viagra Myth"...interesting report on how half never returned for a refill....did it promise more than the pill could deliver? BD

Ten years ago today, the FDA approved Viagra. The drug became an instant cultural icon, and sales took off immediately, prompting some optimistic analysts to predict that annual sales could reach $20 billion some day, the WSJ reported at the time.
Viagr a turned into a world-famous brand, a legend that shifted the notion of what the pharmaceutical industry can do and defined a new category of lifestyle medicines. But sales of the Viagra, though solid, haven’t lived up to the early hype — under $2 billion a year world-wide for the last several years, less than sales of humbler Pfizer drugs like the painkiller Celebrex, not to mention Lipitor.
Many of his patients realized that only after trying the drug. Apparently, other patients realized it too — about half of patients nationwide who have gotten Viagra prescriptions have never gone back for a refill, Morgentaler says. In some cases, he suggests, nature may be best left to its own devices.