Gastric banding...have reported on this in the past...is it safer overall than a complete gastric bypass surgery....the pharmaceutical business thinks so...and it certainly is a lot less expensive...BD
Minimally invasive surgery to treat obesity is getting the Big Pharma treatment.
Sales reps are fanning out to doctors’ offices to push the latest procedure, called gastric banding, while companies are using TV commercials and slick Web sites to pitch it directly to consumers, the WSJ reports.
Centers that perform the procedure are running their own TV ads as well, which face fewer restrictions than ads paid for by the manufacturers. In a spot that’s been running in Texas for a chain of surgery centers, a woman says, “I’m going to be around much longer for my family.”
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