New branding for Blue Cross in California...BD
Blue Cross of California is adopting a new name that has a nod to the past of its parent company, and starting Tuesday will be known as Anthem Blue Cross.
The Woodland Hills-based company is part of Indianapolis' WellPoint Inc. (NYSE: WLP). The current WellPoint Inc. was formed in 2004 when Thousand Oaks' Wellpoint Health Networks Inc. merged with Indianapolis' Anthem Inc. in a $16.5 billion deal.
The following changes will be taking place as the new name is being used:
Blue Cross of California taking on Anthem name - Los Angeles Business from bizjournals:
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