We already know the folks like myself are at risk of termination with excessive blogging (grin) after the story broke last week....however here' the study directed at the reader's role in all of this..."Previous studies about weblogs, or blogs, typically have centered on blog writers, largely overlooking those who go online 
to read, comment and participate."...I appreciate any and all readers here...even though I don't think we'll have the real answer as to why I blog, or why you are here, but the folks at UCI are trying to figure it out and let us know...(grin)...tI guess we are all still "pack animals" at heart...hanks for hanging in here...BD
The research, led by Eric Baumer, doctoral candidate at UCI’s Donald Bren School of Information and Computer Sciences; Mark Sueyoshi, international studies and East Asian cultures undergraduate student; and Bill Tomlinson, informatics professor, is the first to focus primarily on blog reading. Previous studies about weblogs, or blogs, typically have centered on blog writers, largely overlooking those who go online to read, comment and participate.
Regular blog reading often becomes more habitual and less content oriented. Similar to e-mail checking, blog reading can become ingrained into users’ online routine. Sometimes, even the usefulness of the blog content itself can
be less vital than the activity of reading or skimming the blog to fulfill a person’s particular routine. “This study is really just the beginning,” said Tomlinson, an ICS professor and affiliate of the California Institute for Telecommunications and Information Technology. “With the rapid expansion of online social media such as Flickr and YouTube, understanding how people consume these media will be vital to understanding their broader social impacts.”
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