NebuAd works directly with Internet service providers to scan their customers' Web surfing habits and deliver ads presumed to be of interest to them and is one of the companies on the hot seat. The big question is whether or not consumers should have the option to either opt in or opt out. Right now it’s just there and everyone opts in.
Advertisements that are related to what is on the site can be very helpful and do save time; however, how far does it go from there, is data collected, most say no, and actually that makes sense as it would take huge data stores to contain all of this information. We all remember back to Gator, software that was in the mining business, and why is this dangerous, it could be sold and marketed to others and it appears NebuAd might be on the same track here. With healthcare being online, this has a real security interest, especially with placing health records online, although both Microsoft and Google do not run ads on the records portions, but there are ads on the pages you search for information. BD
(AP) -- Executives from major Internet players - Microsoft Corp., Google Inc. and Facebook Inc. - are due for a grilling about online privacy in a Senate committee Wednesday, but the company likely to get the most scrutiny is a small Silicon Valley startup called NebuAd Inc. NebuAd has drawn fierce criticism from privacy advocates in recent weeks for working with Internet service providers to track the online behavior of their customers and then serve up targeted banner ads based on that behavior.
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