As Music Plays, Doctors Advertise Online

Interesting article from the Wall Street Health Blog…some doctors are marketing and using media, a good thing as it brings both visual and audio to the forefront. There’s another outlet as well, called the “You Tube” for Doctors, the Doctor’s Channel that offers some great insight as well with a small touch of marketing done. The videos are professional and cover a multitude of topics and are open for anyone to view. BD

Many doctors are being pulled kicking and screaming into the electronic age. But some are jumping right in, going so far as to make online videos to promote their practices.

These videos aren’t exactly Hollywood productions, though some have higher production values than others. But most, as Victoria Knight of Dow Jones Newswires reports, are trying to give a glimpse of their credentials and bedside manners to potential patients.