GE has been facing tough competition in the US along with declining reimbursements thus the partnership to expand beyond the border. Just like Johns Hopkins and the Cleveland Clinic, branding and establishing the same type of facility with the same policies and procedures they have here is how they are able to lend their name to facilities in other countries and some of the money made over seas can help to subsidize operations here as money and funds grow tighter. BD
From a post a couple months ago….
America's Top Hospitals Go Global
It's all about branding and generating additional income. As some hospitals are struggling, some of the larger institutions are generating revenue from affiliations over seas. Below are just a couple examples, but there are many more. BD
In any given month, Cleveland Clinic Chief Operating Officer David Strand fields dozens of inquiries from countries around the world. They don’t want medical advice--they want to partner up and replicate the clinic's model, which has made it one of the world’s go-to health care providers.
The exact details vary from place to place, but the proposals usually contain a map displaying a red dot over the prospective country’s facility site and concentric circles around it representing areas within two hours of traveling distances, then four, six and so on.
Johns Hopkins Medicine, on the other hand, has been more conservative in its approach. Rather than building new facilities, the institution has focused on international medical projects that involve academic and clinical advisement, including ventures in Turkey, Singapore, China and Panama. In 2006, it entered into an agreement to have a 10-year affiliation with the General Health Authority for Health Services in the United Arab Emirates, giving Johns Hopkins the opportunity to manage the more than 400-bed Taw am Hospital in Abu Dhabi.
University of Pittsburgh Medical Center said it would open at least 25 cancer clinics in Europe, Asia and the Middle East in the next decade, with help from General Electric Co. The move is a new twist on the international push by top U.S. health-care organizations like the Cleveland Clinic and Johns Hopkins, as well as a way for UPMC and GE to boost their brands in new markets. Cancer care "is a growing market, growing at a very fast pace," said Reinaldo Garcia, the international head of GE Healthcare. The partners say there are an estimated 10 million new cancer cases a year globally, affecting both developed and developing countries.
UPMC opened cancer clinics in Ireland in 2006 and 2007; in February, it said it would buy a 25% stake in and manage Dublin's 183-bed Beacon Hospital. It also manages a transplant center in Palermo, Italy, and emergency medical services in Qatar.
GE Sets Deal for Clinics With Partner - WSJ.com
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