I read this article about the lack of followers the General Accounting Office has on both Twitter and You Tube, do we want to hear what they have to say, yes we do, but gosh can you make it a little easier to find the sites? There may even be some readers by way of this post just now discovering we have a GAO aka Government Accounting Office.
Look at the names used, the problem: USGOA and USGALEGAL for Twitter, now your average reader would not have one clue on what those are and myself, I am on Twitter all the time and I have not even stumbled on them accidently. Suggestions: USGov Accounting maybe, or US Gov Acctg Legal, and there are many other combinations, but USGOA is not a household abbreviation like the FDA is to those outside the agency. Same thing could apply to You Tube, get some new searchable names that would lead more to the sites! As the article states, look at the number of followers from the White House, which is a household name. Not everyone can be a household name so in those cases one needs to improvise and find some searchable names for readers to find you. Anyway my rant for the day and someone give them a clue so we can all be better informed. BD
The Government Accountability Office is getting a bit more accountable, beginning to inform the public about its reports and mission via public-facing social media sites YouTube and Twitter.
Two Twitter accounts launched in April, "usgaolegal" for legal decisions of contracting protests and "usgao" for analytical reports, act much like RSS feeds, informing readers of the latest releases. As of Wednesday afternoon, the two accounts had 931 followers, a far cry from the 627,000 followers of the official White House Twitter account.
The public has similarly been slow to latch onto the GAO's YouTube channel, which was launched on February 25. It has only 72 subscribers and has seen its page opened a total of 2,408 times, with videos getting as few as 25 views.