This is funny and I have no problem with advertising done in good taste but in doing this blog I am marketed like you cannot believe. I try and make a good decision between what is good and tasteful and what is ridiculous. I have written a couple pieces here about “Why is Everyone in Healthcare marketing Their Ass Off” and as you can see it’s not only restricted to healthcare. Heck why not paint up the Cleveland Clinic or Johns Hopkins like this so they can cash in and get some additional money. <grin>.
Why Is Almost Everyone In Healthcare Marketing Their “Ass” Off
Granted they offer paying a mortgage payment while the house is painted and there is the expense of painting and repainting back to the normal colors when the contract is done. Is this a business model that can make a buck? Just be careful on what you read today on the web. Does the home owner get to choose their ads and build a campaign like Google offers. Obviously there’s no pay for click here, so what gives? Is this maybe a pay for honk for those driving by in their cars?
Senior Marketing Trends–Dick Van Dyke for Stem Cells, Andy Griffith for Medicare–Is Betty White Next for Birth Control Maybe?
Couple days ago the VA put out an announcement about working with Vista to create open source medical records and there is a company who has done some work and written some code and I questions, will they collaborate? They should at least talk.
VA Issues Draft for a Vista EHR Open Source Custodial Agent-Have They Spoken to Medsphere to Perhaps Collaborate-Is There Anyone Really Going To Do That?
Anyway this crazy ad campaign certainly stands to make my point in a very bold way, we just don’t collaborate in the US very well. We spend a lot of time talking about it but not much in the way of true collaboration. We have government and private companies just literally abusing and mis using the word “innovation” all over the place and that does not help with trying to create the illusion that innovation is needed. Innovation takes care of itself, ask any VC around today, no shortage there, but the ability to combine many efforts in to one is huge and saves money. As I said below this is what drives up the cost of healthcare. 
Innovation Without Collaboration Is Fouling Up The US Healthcare IT System–We Need Both As We Can’t Stand on Innovation Alone
Companies put software out there for free use and granted not all of it may be applicable but building the better mouse trap at a higher cost and profit still drives what we are doing today, so until such time that some can get away from driving this “innovation” paradigm, we have things like this house appearing and then are left to wonder, what’s a good decision and what’s there just for a buck? (Real estate agents just have to love this) Perhaps as funds grow smaller we will see more collaboration and now it only seems to take place in the software end of things with a merger or acquisition.
Morgan Spurlock did a great video presentation on advertising and his humor and satire is right on. BD
Adzookie's "Paint my house" scheme is an innovative – if unsubtle – approach to advertising that brings new meaning to the notion of having loud neighbors. In return for painting an entire US home with a billboard-sized advert, Adzookie will pay the home-owner's mortgage for the three-month period the house is contracted to remain painted, with the option to extend the contract for up to a year. The entire exterior is painted excepting the roof, and if the contract is canceled by Adzookie or the home-owner during the contract period they will paint the house back to its original colors.
Home advertising ... literally
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