New marketing technique going on here, gets you to the website, but no mention of the drug name
. This ranks right up there with the Placebo ads from the FDA for a fake blood pressure pill, and what website will it take you to?
Is there any honestly or dignity left in advertising? BD
Name a prescription drug in a TV ad, and you also have to list all the side effects.
But if you talk about a condition rather than a drug, you can dispense with the side-effect talk and send people to a Web site — which in turn promotes your drug.
So-called “unbranded product advertising” has been around for a while. But with direct-to-consumer drug ads facing scrutiny recently, the soft sell is having a revival, the WSJ reports.
Health Blog : For Chantix and Ambien, Ads That Dare Not Speak the Drugs' Names
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