So far the service is available only in a few cities and the new funding will be used to expand the service.  I tried the site myself and it is pretty straight forward as you can see the doctors, the insurance carrier contracts they honor and then set your appointment.  The technology is built around SQL Server and Dot net. 

The service is free for patients and doctors pay a small monthly fee to be listed.  The doctors like it as cancellations can be filled quickly as the openings appear on the website.  The video above from Health Tech Today gives a pretty thorough picture with Dr. Crounse from Microsoft interviewing the founder of the company.  I can see this service growing as it is very simple and easy for the consumer to navigate and set their appointment.  BD

A New York-based start-up called ZocDoc aims to expand its service of online doctor and dentist appointment bookings with a $15 million Series B venture round led by the Founders Fund. Existing investor Khosla Ventures also contributed.

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The money will be used primarily to help ZocDoc expand geographically. Currently operating in New York, San Francisco, Washington, D.C., and Chicago, the company is soliciting users to vote on what its fifth city should be (the options include Boston, Los Angeles, Philadelphia, and Seattle). But expanding requires complicated groundwork: ZocDoc aggregates participating doctors; lets users search for them by availability, location, and insurance plan match-up; and then enables users to book appointments online. The service is free for users. It's a big change from the status quo.

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Big investors backing doctor-booking site ZocDoc | The Social - CNET News

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