The active ingredient,sodium fluoride helps prevent cavities but does is not found imageeffective with removing plaque or preventing gum disease.  It will give you fresh breath though as that’s why I buy it!

This is supposed to be the easy part of business for J and J since they bought all of this over the counter business from Pfizer a few years ago, who bought up Warner Lambert.  When I was in the logistics business we like it a lot as nobody bothered it as far as theft, etc. 

All companies said they would reply to the FDA and it appears the agency is really taking a look at what is being promoted out there and if those claims are true, then the agency classifies the product as a drug as asks for the normal paperwork to get approval, so you better sure it can pass the test at the FDA if you hold on to your advertising these days.  BD

The Food and Drug Administration has warned three companies that market mouth-rinse products to stop making unsupported claims that they remove plaque and promote healthy gums.

The claims suggest the products, which are used by millions of Americans every day, are effective in preventing gum disease when no such benefit has been proven, the FDA said Tuesday.

The agency said warning letters were sent to Johnson & Johnson, maker of Listerine Total Care Anticavity Mouthwash; and to two drugstore giants — CVS Corp., which sells CVS Complete Care Anticavity Mouthwash; and Walgreen Co., which sells Walgreen Mouth Rinse Full Action.

Regarding the mouthwash complaint, Johnson & Johnson said in a statement that the company "will respond to the agency in an appropriate and timely manner."

A spokesman for Woonsocket, R.I.-based CVS said the company was reviewing the FDA's letter, but "our policy is to fully comply with all FDA labeling requirements."

FDA warns companies to stop mouthwash claims - latimes.com

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