Microsoft Tags Doing Their Job on Boxes of Special K At the Grocery Store-Working with Lucky Magazine to Encourage Healthy Eating to Lose Weight

The idea here is to push the Special K Challenge to lose weight. Are you still just using your cell phone for phone calls?

If you like this idea and would like to be able to scan and find FDA recalls at the drug store cast a vote for a yes if you would. You can read more about how Microsoft Tags and barcoding would work here:

Microsoft Tags – Microsoft MSDN Posts Ideas from the Medical Quack About Use in Healthcare!

This same technology is available and in the works for entering information into your HeatlhVault, Google Health or Dossia personal health record and I touched on that a bit today when discussing the new revised portal announced today for Google Health. BD

Google Health PHR Gets a Facelift and Adds Some New Features–Augmentation for the Consumers

Swipe your smartphone across the 2D bar code on a box of Special K cereal in the US, and you may be surprised to see Lucky magazine editor-at-large Elise Loehnen pop up in a video with tips about finding figure-flattering jeans. It’s a, well, fitting and organic partnership from the cereal whose mantra is how to feel better in your jeans, and a magazine featuring the latest jeans and other styles.

http://www.brandchannel.com/home/post/2010/09/07/Special-K-Lucky.aspx